MARKETING EDGE ONTV hosts Ali-Balogun this Wednesday
By Felicia Nwosu
This Wednesday, MARKETING EDGE ONTV will host one of Nigeria’s foremost public relations consultants in its Industry Conversation segment. With over 25 years of experience in providing innovative solutions to clients, Nkechi Ali-Balogun, Principal Consultant at NECCI CONSULTING, will offer her insights into the dynamic changes reshaping the PR industry in Nigeria.
Known for her expertise in Corporate Social Responsibility (CSR), crisis management, and governance, the public relations specialist has worked extensively across both the private and public sectors. Her strategic approach to PR has consistently turned challenges into opportunities for brands, and she remains committed to helping the industry adapt to its evolving demands. During the episode, she will also reflect on the challenges faced by women in a male-dominated field and discuss ways to enhance diversity, equity, and inclusion within the industry.
A seasoned strategist and crisis manager, Ali-Balogun holds a Bachelor’s degree in English/Education, a Master’s in Mass Communication, a Postgraduate Diploma in Marketing, and an MBA, all of which have shaped her professional career. She is currently pursuing a Doctorate at the University of Lagos. Additionally, her career has seen her serve in influential roles such as Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), while maintaining active memberships with several PR associations, including PRCAN and APRA.
Her work has garnered multiple accolades, including being the first female recipient of the PR Golden Eagle Award for Outstanding Public Relations Practitioner. In recognition of her contributions to the media landscape, she has been honored with the Living Legend Industry Award by Red Media and the Phenomenal Woman of Worth Award by the African Women Leaders Organization. Most recently, she received the prestigious NIPR Diamond Lifetime Achievement Award in June 2024.
Beyond her consultancy, she is the founder of the NECCI Public Relations Roundtable, an annual event that fosters dialogue on the future of PR in Nigeria. She is also the host of Chat with NAB, a social media show focused on life skills, providing actionable advice for personal and professional growth.
On this episode of MARKETING EDGE ONTV, viewers will gain valuable perspectives on navigating the challenges that women encounter in male-dominated sectors, from gender bias to wage disparities. The image architect will emphasize the importance of mentorship, education, and self-confidence in overcoming these obstacles, advocating for a merit-based approach to career advancement.
The episode airs on Wednesday at 12:30 PM on TVC News (DSTV Channel 418), with repeat broadcasts at 8:00 PM on WAP TV (DSTV Channel 262) and again on Thursday at 9:30 AM. MARKETING EDGE ONTV brings together segments like Brand News, Brand In Focus, and Industry Conversation to highlight key trends in branding, marketing and advertising.
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