By Felicia Nwosu

Due to a live broadcast, this week’s episode of the foremost brand-centric, advertising and marketing television programme, MARKETING EDGE on TV, has been rescheduled to come up on Saturday, 18^th May, 2024, at 8.30 pm on TVC news DSTV channel 418.

The much-anticipated segment will be hosting a veteran with diverse business thought leadership experience in the experiential marketing space. He is an experiential marketing icon who brings with him a wealth of experience and a proven track record of success, especially for his key role in driving the growth of the experiential sector as a one-time president.

Do tune in this Wednesday, between 12:30pm and 1.pm on TVC News, DStv Channel 418 and on WAP TV at 8.00pm with repeat broadcast comes up on WAP TV, Thursdays, at 9.30am, on the Industry Conversation Segment to listen to one of the brightest minds in the industry, Dr. Rotimi Olaniyan, the Programme Director (MSc Digital Marketing and Data Analytics) at Nottingham Business School, UK.

He will be providing an in-depth analysis on his assessment on the growth, opportunities and challenges in the Experiential Marketing space in the recent time and the need for business leaders to understand new market dynamics that are shaping the new narrative.

This week’s episode on the 30-minute engaging and informative programme will be dishing out hot industry gists making the rounds in its Brand News Segment. The brand in Focus Segment will be showcasing the successful growth journey of an innovative and customer-centric bank like Wema Bank Plc.

Dr. Rotimi Olaniyan is the Principal Consultant at Apex Marketing UK Ltd. He is currently sitting as the Program Director of a world-class postgraduate marketing program at a prestigious UK business school,Nottingham Business School.

Rotimi Olaniyan is an accomplished commercial strategy, marketing, and communications professional. The iconic marketing strategist is also a management scholar, entrepreneur, and industry thought leader with over 30 years of relevant global experience gained while in roles across five countries and cultures.

The globally recognised figure is a strong rainmaker, a business founder, and a creative team leader who has partnered at the C-suite level to help build some of the world’s most important global brands within MENA markets, as well as offer operating advice to start-up and scale-up venture teams around the world.

He is a practice-oriented business scholar and researcher involved in UK higher education, currently serving as a Principal Lecturer and Course Director for postgraduate courses in Digital Marketing, and Marketing and Data Analytics.

He is a renowned professional in teaching and module leadership responsibilities across MBA, executive education, and postgraduate provisions.

The MARKETING EDGE award-winning expert is a specialist across leadership and general management, marketing, business development, amongst others.