MARKETING EDGE on TV hosts Olawale Sanusi tomorrow
By Felicia Nwosu
This week’s MARKETING EDGE ONTV will be diving into the entire spectrum of the integrated marketing communications landscape, as a leading expert in the creative sector chronicles the latest trends, innovations, and strategies that will help professionals shape new narratives in the dynamic realms of marketing and advertising in 2024 unfolds.
This episode will be spotlighting Sanusi Olawale, an accomplished and versatile young Creative Director, the tech-guru at the helm of LightInc, a rapidly growing advertising agency based in Nigeria. He will be giving a holistic assessment of the industry.
Tune in this Wednesday on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm, with a repeat broadcast on WAP TV on Thursday at 9.30am. It is a 30-minute of an exclusive wholesome package that comprises Brand News, Brand in Focus and Industry Conversation.
With a reputation for visionary leadership, Olawale, who also doubles as the CEO of the Creative Hub, through operational excellence, has emerged as a rising star in the advertising arena. Fueled by his passion for creative expression and unwavering dedication to business expansion, he is carving out a distinct identity as a dynamic innovator within the industry.
LightInc has evolved into an industry pioneer through his leadership, setting new benchmarks with revolutionary advertising campaigns.
Following the attainment of a Bachelor’s degree in Sociology from the esteemed University of Lagos, Olawale embarked on a transformative journey that propelled him through the ranks of various advertising agencies.
His formative roles enabled him to seamlessly fuse his artistic talents with strategic thinking, resulting in campaigns that not only captured attention but also delivered quantifiable outcomes for clients. This unique blend of creativity and business acumen caught the discerning eye of influential figures within the industry.
Before establishing LightInc, Olawale honed his skills and accumulated experience at notable agencies such as D’mastermind and Brand Eye Media. This exposure spanned diverse business sectors including Fast-Moving Consumer Goods (FMCG), Quick Service Restaurants (QSR), and Telecommunications. Guided by his visionary instincts, Olawale has orchestrated campaigns that not only clinched industry accolades but also left an enduring imprint on society. His campaigns have ignited meaningful conversations, catalyzed transformative change, and significantly enhanced brand recognition for clients spanning various sectors.
His sphere of influence extends beyond pioneering advertising initiatives. Olawale’s thought leadership is manifested through his advocacy for ethical advertising practices, fervent support for diversity and inclusion within the creative domain, and his astute insights into harnessing emerging technologies for compelling storytelling. This prowess has translated into winning prestigious accounts, including Ecobank, Golden Penny, Mr Biggs, Debonairs, The Place Restaurant, Somotex, Heirs Insurance, Leadway Insurance, Lucozade & Ribena, Fanmilk, Big Cola, Crusader Sterling Pensions, Rain Oil, among others.
As the CEO and Creative Director of LightInc, Olawale continues to mold the future of advertising, imprinting an indelible legacy upon his team, clients, and a global audience. His distinct vision and transformative leadership are a testament to his enduring impact on the advertising landscape.
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