MARKETING EDGE on TV hosts Babaeko today

By Oghale Mafuru

Foremost brand-centric and advertising television program, MARKETING EDGE on TV will be hosting the President of the Association of Advertising Agencies of Nigeria AAAN and Chief Executive officer of X3M Ideas, Steve Babaeko today on TVC News DStv Channel 418 at 12:30 pm.

The programme which comprises three segments will also air on WAP TV at 8 pm with a repeat broadcast tomorrow at 9 am.

In this interview, the president of AAAN will speak on the renewed mandate to pilot the affairs of the association for another two consecutive years as well as plans for the new dispensation.

The advertising guru who currently runs one of the leading advertising agencies in the country will also speak on the growth trajectory of his company, X3M Ideas which recently attained 10 years of existence and remarkable impact.

Steve Babaeko is a world-renowned expert on creative advertising and marketing communications. He is the President of the Association of Advertising Agencies of Nigeria (AAAN), a position he was elected into in 2020.

Before his inevitable transition to that position, he was the Chairman of the board of Lagos Advertising and Ideas Festival (LAIF) and a member of the board of the International Advertising Association (I.A.A), Nigeria. Outside of advertising, he also served as the Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.

For more than 23 years, Steve has helped create some of the most iconic marketing campaigns in Africa and is currently the only Nigerian named in Adweek’s elite list of 13 Global Creative leaders in 2019. He has also served on the Grand Jury of the New York Advertising Festival for over three years and was a keynote speaker at the 2018 International Advertising Association conference.


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