MARKETING EDGE on TV hosts Adewunmi this Wednesday
By Oghale Mafuru
Foremost brand-centric, advertising, and marketing television programme, MARKETING EDGE on TV, will be hosting Victoria Adewunmi, Managing Director, Watermark & Victoria, on Wednesday on TVC News DStv channel 418 at 12:30 PM.
The programme, which has three segments, will be featuring the corporate Amazon in its Industry Conversation segment where she will be speaking on issues around experiential marketing in Nigeria, especially with the rapid penetration of technology and digitisation.
Adewunmi, who has a background in Systems Engineering, has over 10 years experience initiating and implementing marketing and brand development strategies for diverse clients. She has worked with proven distinctions and served in firms like Chamscity, Chams Plc, and MTN Communications Nigeria.
Adept at managing brand growth, Adewunmi has the innate ability to create a consumer-centric culture of continuous improvement, using innovation-tailored strategies to expedite revenue increase and grow market share consistently while sustainably improving bottom line profits. Her category experience includes Beverages & RTD, Home Care, Beauty, Baby Care, Spirits (Premium & Mainstream), Seasonings & RTE Meals, Medicaments, etc.
The industry Amazon blends precision with creativity, possessing the unique ability to be a disciplined and highly organized leader, whilst maintaining a strategic mind to deliver excellence.
She holds an MBA degree from Warwick Business School, University of Warwick.
The Coventry, UK trained project manager is the founder of Watermark Academy (an Entrepreneurship Development Centre) and a tested Workshop Speaker and training facilitator. She facilitates for various organisations on Marketing, Sales, Entrepreneurship, and Business development.
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