Coca-Cola creates new flavour for gamers
By Kingsley Odii
Coca-Cola, the world’s largest soft drink manufacturer, has teamed up with League of Legends, a popular e-sports game, to create a new flavour specifically for gamers. The new drink, named “League of Legends Collector’s Pack,” will feature a unique blend of flavours designed to enhance the gaming experience.
The collaboration between Coca-Cola and League of Legends comes as the gaming industry continues to experience tremendous growth, with more and more people turning to online gaming as a form of entertainment. The new flavor is set to capitalize on this trend by catering to the needs and preferences of gamers.
According to sources close to the project, the League of Legends Collector’s Pack will have a sweet and refreshing taste, with a bold and tangy finish. The drink will also contain a mix of caffeine and other key ingredients designed to boost energy and improve concentration, making it the perfect beverage for gamers looking to improve their performance.
“We are excited for players to taste the new +XP flavor, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions, said David Mulhall, head of business development and partnership at Riot Games.
“They share many of the player-focused values we have at Riot, and we are honored to be the first gaming collaboration for Coca-Cola Creations.
Oana Vlad, senior director, global strategy at the Coca-Cola company said; this collaboration with Riot games allows us to continue elevating the Coca-Cola creations platform with a brand-new flavor that reinforces our shared mission to put fans and players at the forefront of everything we do.
“Coca-Cola ultimate, our seventh Coca-Cola creation, carries an astonishing design, unlocks the taste of +XP for players on their journey and enhances their gameplay experience
The limited-edition drink will be available worldwide in select markets, with a special focus on regions with a high concentration of e-sports players and fans. It will also come with exclusive packaging and other promotional materials designed to appeal to the League of Legends community.
The partnership between Coca-Cola and League of Legends is just one example of how companies are looking to tap into the fast-growing world of e-sports and gaming. With millions of players worldwide and a growing fanbase, there is no doubt that e-sports and gaming will continue to be a major force in the world of entertainment for years to come.
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