Lanre Adisa hosts Femi Odugbemi on LAIF & DIRECT

By Abimbola Mohammed

Association of Advertising Agencies of Nigeria (AAAN) has announced the award-winning Writer, Producer/Director and a renowned name in advertising and marketing communications in Nigeria Femi Odugbemi as its guest in the next edition of LAIF & DIRECT.

This edition of the top notch industry conversation with the theme, “Made In Nigeria: Improving the Art and Craft of our Storytelling”, will hold via Zoom by 12:00 pm on 26th August, 2021.

A statement by AAAN said the edition promises to be revealing and exciting as the anchor, Lanre Adisa, Chief Creative Officer, Noah’s Ark Communications, engages the multiple award winning film Producer and Director.

This information was made known via the organiser’s Instagram page @thelaifawards.

The statement reads: “LAIF & DIRECT is here again! Join @lanreadisa on the August edition of LAIF & DIRECT as he hosts the award-winning Writer, Producer/Director and a renowned name in advertising and marketing communications in Nigeria – Femi Odugbemi @femiodugbemi in yet another interesting conversation.”

Mr. Odugbemi is a Nigerian documentary filmmaker, Screenwriter, cinematographer, director, producer and photographer. He has scripted, directed and produced documentaries, short films and drama. He produced Tinsel, a Nigerian soap opera that began airing in August 2008 acclaimed “the most successful television drama on Nigerian television in recent times” in 2013.

He also scripted, directed and produced Bariga Boys, a multiple award-winning Nigerian documentary about street performers in Bariga, Lagos. In 2013, he scripted, produced and directed a documentary titled Literature, Language and Literalism about the late Nigerian writer, Daniel O. Fagunwa, the author of Ògbójú Ọdẹ nínú Igbó Irúnmalẹ̀.

In 2002, he became the President of the Independent Television Producers Association of Nigeria, a tenure that ended in 2006. He is a member of the Advisory Board of the School of Media and Communications, Pan-African University, a postgraduate training university.

In 2008, he produced Abobaku, a short film directed by Niji Akanni. The film won the Most Outstanding Short Film at the Zuma Film Festival held in 2010 and Best Costume at the 6th Africa Movie Academy Awards as held on 10 April 2010 at the Gloryland Cultural Center in Yenagoa, Bayelsa State, Nigeria.

On June 26, 2018, he received a formal invitation to become a voting member of The Academy of Motion Picture Arts and Sciences in the United States.

Mr. Odugbemi attended the Montana State University where he studied film and television production.

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