Lagos Chamber appoints MARKETING EDGE as agent for Trade Fair
By Oghale Mafuru
The Lagos Chamber of Commerce and Industry, LCCI, organizers of the annual Lagos International Trade Fair and the annual Information Communication Technology and Telecommunication, ICTEL has signed a Memorandum of Understanding, MoU with MARKETING EDG, leading brand-centric, marketing and advertising company as marketing agent for its annual events.
According to the MOU signed by Mr. Taiwo Seriki, Director, Trade Promotion Lagos Chambers of Commerce and Industry and John Ajayi, Publisher/ CEO of MARKETING EDGE Group, the pact is effective from 2022 to 2024 within which MARKETING EDGE will be responsible for all its marketing activities ahead of the annual events.
It reads: “The LCCI has considered and approved the appointment of MARKETING EDGE as marketing agent to source for exhibitors, sponsors, and partners for LTTF.”
MARKETING EDGE, a pioneer marketing and advertising company has over its almost two decades of existence has continued to expand the frontiers of the marketing industry in Nigeria in line with its vision of promoting the brand idea. As an iconic brand, it has led the path for disruption, innovation and creative excellence in the Nigerian marketing and advertising eco-system.
Recall that the Lagos Chamber of Commerce and Industry (LCCI), had announced that it will hold the 8th edition of the Information, Communication, Technology, and Telecommunications (ICTEL) Expo on the 31st August and Thursday 1st September, 2022.
The event, which will be hybrid and will have the theme, “Ensuring efficient digital infrastructure in Nigeria” will take place at the Muson Centre, Victoria Island, Lagos, Nigeria.
Responding on his company’s appointment for the most popular and premium Lagos Chamber, the publisher said he is most delighted to partner with the chamber on its most popular yearly trade fair which usually attracts a galaxy of who is who in the Nigerian Corporate community. He added that the appointment has again learnt credence to the market leadership of the MARKETING EDGE which has become renowned as the business destination of first choice whenever marketing and advertising issues are concerned.
His words on the appointment: “For us at MARKETING EDGE, we are greatly delighted at this appointment as this again provides us with a veritable platform for demonstrating our skills and competence.”
‘’Besides, we see this singular opportunity as a great honour to show the world our market leadership with unrivaled skills and competence. We thank the board and management of LCCI for this great honour and privilege,’’ Ajayi disclosed.
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