Is your brand telling a compelling story?
Data-driven storytelling has radically altered how stories are told in the 21st century. According to a report, by 2020, 1.7 megabytes of data will be created every second, for each person on earth. Leveraging the colossal amounts of digital data available to create highly visual, engaging and targeted stories will prove incredibly potent from brands and companies before the end of 2019 and beyond.
Contemporary research reveals that many consumers want brands to make ads feel like a story. And data is key to developing good content and ultimately telling a story that resonates. It’s not always necessary to rely on words to tell a story and leaders that can help direct their teams derive insight from data can help to tell a unique story as the demand for interactive content gains ground.
The average human processes images 60, 000 times faster than text, and by using data to create visually stunning stories, brands will be able to grab attention, provide detailed solutions to problems and cut through the raft of noise online. An exemplary example of a visually striking data-driven storytelling comes from Google Trends.
During its ‘Lookback’ campaign, Google Trends collated its most valuable search data from the previous year and used it to create a video as an additional layer to its narrative. As a result of this analytical approach, the brand delivered on its promise of offering marketers a means of understanding how to tap into the zeitgeist to launch more effective ad campaigns.
With 15,298,283 views and counting, Google Trends grabbed the attention of a vast demographic and told a story that engaged consumers on a global scale.
From video to VR, social media and beyond, there is a host of mediums through which a brand can tell its story – and many ways to do so. Is your brand telling a compelling story that helps engage and influence customers?
These and many more will be discussed at the MARKETING EDGE Summit/Awards come June 26, 2019. If you want to be part of this conversation, be there.
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