Ipsos explores potential acquisition of Kantar media
By Felicia Nwosu
Ipsos, a global leader in market research, has confirmed that it is in early-stage talks about a possible acquisition of Kantar Media, a leading provider of audience measurement services across multiple channels, including broadcast and print, in over 60 countries.
According to Mediapost, the report also indicated that Kantar Media could be valued at around $1.3 billion. Kantar Media is a subsidiary of Kantar Group, which is jointly owned by Bain Capital (60%) and WPP (40%). In 2019, Bain acquired the controlling stake in the research firm from WPP.
In its official statement, Ipsos clarified that while discussions are ongoing, there is “no guarantee” that any formal offer will be made. The company assured that it would provide further updates if the discussions lead to any material developments, in compliance with applicable regulations.
Kantar Media has been up for sale for nearly a year, with potential buyers closely monitoring the situation. Representatives from Bain Capital were not immediately available for comment.
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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