Instagram Introduces “Trial Reels” for creators to experiment with new audiences
By Felicia Nwosu
Instagram is unveiling an innovative feature called “Trial Reels” that empowers creators to preview their content with non-followers before sharing it with their primary audience. Designed to foster creative freedom, the feature allows professional account users to explore new formats or themes without worrying about alienating their existing followers.
According to the leading social network platform, creators can activate the “Trial” option when uploading a reel, enabling the video to reach a fresh audience outside their current follower base, while disclosing that the reel remains invisible to followers and does not appear on the creator’s profile during this trial phase.
Speaking about the tool, Ashley Alexander, Instagram’s VP of Product Management, highlighted its purpose as a safety net for creators eager to test boundaries. “We want creators to feel free to explore without the pressure of audience expectations,” she explained.
The feature provides detailed insights after 24 hours, including metrics like engagement, shares, and comments. Armed with this data, creators can decide whether to publish the reel to their profile, remove it, or use an auto-publish option based on its performance.
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