Huawei Consumer Business Group Announces 2014 Financial Performance
Huawei Consumer Business Group (BG) has announced that its 2014 financial performance improved with total sales revenue increasing by 30% year-on-year to USD 12.2 billion, crossing the 10 billion mark for the first time.
Shipment grew by 7.8% to a total of 138 million devices in 2014, including 75 million smartphones, representing a year-on-year increase of 45%.
“Our strategy of focusing on premium mid- to high- end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product Research and Development, brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market. The global influence of our brand has continued to grow, and Huawei has become the first mainland Chinese company to successfully enter Interbrand’s Top 100 Global Brands of 2014 list,” said Mr. Richard Yu, Chief Executive Officer, Huawei Consumer BG.
Yu added that one of the most notable achievements of 2014 is the shipment contribution of mid- to high- end smartphones which rose to 18%. Huawei P7, one of Huawei Consumer BG’s premium flagship products, achieved global shipment of four million units only six months after it was launched in Paris in May while Huawei Mate7 has been overwhelmingly well-received among business executives in all markets and shipped over two million units only three months since its launch in September last year.
The Huawei CEO further disclosed that there was a significant growth in revenue contribution from open channels (including E-commerce), which accounted for 41% of the total revenue. “As of the end of 2014, Huawei Consumer BG has established 630 Huawei branded shops, these factors have contributed to the enhancement of the online and offline retail shopping experience for consumers. The growing popularity of our mid- to high- end smartphones among consumers has been enhanced by internet marketing initiatives, enabling Huawei’s brand awareness to continue its expansion around the globe” he said.
Mr. Olaonipekun Okunowo, Director Communications & Brand Management, Huawei, Nigeria Consumer BG said, “The dual-Huawei and Honor brand strategy has proven to be highly successful, creating synergies which have resulted in raising brand awareness and market share of the Huawei Consumer BG as a whole. The Huawei brand has consolidated its leading position in mid- to high- end smartphone market while the Honor brand has established itself as a bold and popular brand among digital native consumers.”
He promised that 2015 will be a year of strategic deployment for Huawei Consumer BG, in which Huawei will leverage the opportunities in Internet, the Internet of Things and car networking to achieve breakthroughs in various business areas including products, brand, marketing, channel, retail and e-commerce.
Okunowo, concluded that Huawei Consumer BG will sustain the growth momentum created in 2014 and further consolidate Huawei’s leading position in the mid- to high- end smartphone market with a 2015 shipment target of 100 million units. With Huawei’s strong technical capability, Huawei Consumer BG will continue to create extraordinary brand experiences to consumers all over the world and realizing dreams for people everywhere.”
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