#HeinekenLFDW2015 to Takeover the City of Lagos
From October 28th to 31st, 2015, Heineken Lagos Fashion and Design Week will takeover the city of Lagos bringing the spirit of fashion to the African continent.
#HeinekenLFDW2015 – “The Celebratory Issue” is set to be the most exciting edition yet. With a mix of fresh and returning partners, we are gearing up for a remarkable 4 -days, featuring the LFDW X British Council Fashion Focus series, an initiative to support the professional development of emerging talent in Nigeria, the LFDW X Retail Exhibition Space, the LFDW Fashion Business Series, and LFDW runway shows featuring new seasons’ collections from Africa’s leading designers.
Throughout the course of the week, over 4,000 fashion insiders, including buyers, retailers, local & international press, celebrities, models, and special guests will make their way through the #HeinekenLFDW2015 doors.
“Heineken understands that the journey is important and as much fun as the destination and it takes delight in exploring and creating provoking design solutions.
This year’s edition of LFDW is the perfect place to continue celebrating cosmopolitan cities, such as the City of Lagos, which features in Heineken’s “Cities of the world” campaign; opening the door to discover ‘the unexpected’ in the city” reiterates Senior Brand Manager – Heineken, Mrs. Ngozi Nkwoji on what to expect from Headline sponsors, Heineken.
Two of the major highlights of #HeinkenLFDW2015 event will be, the Fashion Business Series & The X Retail Exhibition Space.
Hosted by Style House Files, founders Lagos Fashion and Design Week and supported by the Bank of Industry (BOI), who have recently launched the fashion fund to facilitate the growth of the fashion industry, the Nigerian Export Promotion Council (NEPC), focused on supporting export opportunities and Sterling Bank, whose competitive SME loan is open to fashion entrepreneurs, the Fashion Business Series will feature an impressive lineup of speakers.
‘Economically, it has been a challenging year as oil is no longer a sustainable source of the nation’s wealth. It is imperative we diversify and fashion could easily be one of the many opportunities to improve our current economic challenges.
The Fashion Business Series aims to create dialogue between those in the fashion and textiles sector, relevant government stakeholders and key members of financial services community to work towards scaling the fashion industry to a point where it can significantly contribute to the nation’s GDP’ remarks Project Manager – Fashion Business Series, Ronke Adeola, on the programme’s importance to the nation’s economic landscape.
Returning to #HeinekenLFDW2015 will be the X Retail Exhibition Space which will feature a curated expose, profiling the revolutionary work of African fashion creatives in the past 5 years.
Heineken LFDW sponsors Maybelline and Fayrouz will lend their continued support to Heineken LFDW as the brands continue to be positioned as stakeholders in Nigeria’s rapidly evolving fashion industry.
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