Guinness Nigeria appoints Bakare as marketing and innovation director
By Abimbola Mohammed
Yinka Bakare has been appointed as the new Marketing and Innovation Director of Guinness Nigeria Plc, effective December 1, 2024.
Bakare brings over 24 years of experience in strategic marketing, brand development, communications, and general management to his new role.
Prior to his appointment, Bakare held various leadership positions in reputable organizations. He was previously the Marketing Director at Nigerian Breweries Plc, where he led the development and implementation of marketing strategies for various brands.
He has also worked with other prominent companies, including Cadbury Nigeria Plc and Reckitt Benckiser.
Throughout his career, Bakare has demonstrated expertise in strategic marketing, brand development, communications, media planning, digital and buying, sales, and general management.
His proven track record of leading successful marketing and communications campaigns across Africa and the Middle East will be invaluable in his new role.
As Marketing and Innovation Director, Bakare will be responsible for orchestrating the portfolio and consumer acquisition strategy to grow profitability and market share for Guinness Nigeria.
Bakare’s appointment is a significant development in the company’s efforts to drive growth and innovation in the Nigerian market. With his wealth of experience and expertise, he is well-positioned to lead Guinness Nigeria’s marketing and innovation efforts.
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