GroupM, WPP media investment group has been assigned by Allianz Group, Insurance and asset management has its global media agency.

Multiple GroupM agencies will service the account on both a global and market-by-market basis with Mindshare leading the business globally and in two thirds of markets. mSix&Partners will support the business in Germany, where Allianz is headquartered. EssenceMedia.com will continue to service Allianz in nine international markets where it was the incumbent. The remit includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.

According to GroupM post on its website, it was selected for business because of its ability to coordinate effective and consistent media performance globally while also delivering deep market-level expertise to help local teams navigate market-level complexity.

Dr. Christian Deuringer, Head of Global Brand Management & Marketing at Allianz SE said: “With the new partnership, we are able to deploy our One-Brand strategy perfectly and connect with our customers in an even more relevant way across the entire customer journey. The new set-up combines the strengths of globally managed strategies with tailored roll-outs in local markets. We also expect significant synergies through more standardized processes and performance measurement.”

Adam Gerhart, Global CEO for Mindshare noted that millions of people around the world trust Allianz to safeguard their futures for good reason. “We’re excited to have the opportunity to help such a respected brand and responsible company harness the power of media to unlock new levels of growth, engagement, and marketing performance.”