Glo ranks 4th most admired Africa brand
Leading telecommunications giant, Globacom, has been adjudged as the fourth most admired brand in Africa.
A recent survey conducted by Brand Africa partners, GeoPoll, leading research firm in emerging markets, revealed thatGlobacom, has grown to become the fourth among the Most Admired Brands on the African continent.
Other brands on the admiration chart include Dangote, Shoprite, Safaricom and Tusker of Kenya and Ethiopia’s Anbessa, just as American Sports and Fitness Company, Nike, is the Most Admired foreign brand in Africa followed closely by Samsung and Adidas of Germany as well as Coca-Cola of USA and Apple also of USA.
The analysis and insights of the said study were carried out by Kantar TNS which is the world’s largest insight information research firm, and Brand Leadership, Africa’s premier branding advisory firm.
African Business magazine published the report which covers the 2017/2018 survey year where Globacom was equally rated 5th in the Top 25 Most Admired African Brands (prompted). Other African brands among the Top 25 include Jumia and UBA of Nigeria, MTN, DSTV, Tiger Brands and Amarula of South Africa, Econet and Kwese of Zimbabwe, Ankara Clothing of Ghana, Tusker of Kenya, Africell of Gambia and Ecobank of Togo.
According to Brand Africa founder and Chairman, Thebe Ikalafeng, Brand Africa 100 is a valuation and ranking of the Best Brands in Africa.
“The valuation is a multi-tier royalty relief methodology that blends a brand’s financial performance and consumer admiration to create a unique index and ranking. One of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa.
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