Fidelity to deepen Market share with Campus Activation programme
As part of efforts to promote financial literacy, Fidelity Bank Plc has organised a campus activation programme at the Federal College of Education (Technical), Yaba, Lagos with a focus to bring on-board 3,000 new account holders.
Speaking at the event recently in Lagos, the Divisional Head Retail Banking, Fidelity Bank Plc, Richard Madiebo, said the programme was a platform through which the bank engages students during major academic events such as matriculation, student week, convocation and others.
He also stated that part of the objectives of the campus activation was to lecture the students on the importance of financial literacy, adding that the bank was also focused on creating accounts for the unbanked among the students.
“We are trying to bring these students to the formal sector because most of them don’t have bank accounts; part of the objectives of this campus activation is also to lecture them on the importance of financial literacy.
“So those that do not have bank account, we open account for them and those that have, we lecture them on why they should bank with Fidelity because we are here to provide solutions to their financial needs.
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