Expert Task PR practitioners to think outside the box
Public Relations before now had been regarded as the least in the Integrated Marketing Communications industry but on the contrast, experts are of the view that PR can actually take a centre stage in brand building and executing creative campaigns that can facilitate product sales.
Managing Partner and Chief Executive Officer, Brandzone Consulting LLC, Mrs. Chizor Malize, said that PR professionals can actually add value to their clients’ brand by thinking outside the box and coming up with innovative marketing communications solution.
Malize noted that about 70% of the products sold in Nigeria was meant for the general public, stressing that for PR to be ahead of the market, it has to renew the confident of its clients and the consumers at large.
She said: “Every brand is struggling to get to the heart of the consumers and take a larger share of the market. It is the duty of PR practitioners to be ahead of the market and push the brand right into the heart of the consumers”
According to her, this is the time professional PR needs to think differently as the era of saying this is what the clients wants was over rather PR practitioners should be more equipped to know the trend in the market place and educate the client on what to do.
“To be ahead of the market, this is the time for PR practitioners to show creativity and that can actually add value to the brand that they are working for as well as help customers to buy products from such brand and contribute significantly to the bottom line.” she added.
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