As plans to celebrate 10 years of excellence in the experiential marketing subsector gathers momentum, the Experiential Marketers Association of Nigeria (EXMAN) has announced its readiness to kick off the event with a masterclass. The initiative is part of the activities lined up to whet the appetite of participants in preparation for the EXMAN Brand Experience Summit 2023. It is slated to be held between 12 and 13 July at the popular Balmoral, Federal Palace Hotel, Victoria Island, Lagos.

The topic of the Masterclass, “Materclass on Activating Brands in the Metaverse”, is a timely conversation that will help professionals to align with new tools that will enable them create powerful brands, tackle and thrive through some of the biggest challenges facing marketers today.

According to EXMAN, the masterclass will avail participants the opportunity to gain the needed skills and insights to implement their marketing strategy. It will be led by Jimi Daodu, founder/CEO of Vault Hill, an

expert who has extensive experience across sectors.

The cerebral professional, who expressed his excitement over the Masterclass on his
LinkedIn page, said he will also be exhibiting at the summit, brand activations in the metaverse and how brands in Nigeria can use these technologies to increase engagement and add a new revenue stream.

“I am honoured and excited to have been invited to give a Masterclass on Activating
Brands in the Metaverse at the Brand Experience Summit 2023, a brainchild of
the Experiential Marketers’ Association of Nigeria. I keep saying it’s all about education with innovative technologies such as the Metaverse and AI.”