Epica Awards add Responsibility Grand Prix in 2018
Organizers of the Epica Awards have announced a new prize: the Responsibility Grand Prix in the 2018 edition of the awards.
The prize will be awarded in conjunction with ACT Responsible, the association supporting cause-related advertising.
The 2018 Epica Awards is going to open for entries on July 31 where participants are expected to enter for the award category.
Editorial Director, Epica Awards, Mr. Mark Tungate, said the award jury wants to reward participants who enter for such award category in the 2018 edition of the award.
In his words:“Our jury clearly wanted to reward this kind of work as four of the six Grand Prix last year, including an additional film prize, which went to cause-related campaigns. In 2018, in order to properly celebrate public interest work as well as allowing traditional brand-related campaigns to shine, we have decided to introduce a specific Responsibility Grand Prix. We’re delighted to do this with ACT.”
ACT Responsible is a longstanding sponsor of Epica’s Public Interest categories. Founded in 2001 ACT (which stands for Advertising Community Together) is a non-profit association with a mission to inspire and promote work for good causes, as well as uniting the communications industry around social responsibility and sustainable development.
ACT showcases such work on its website as well as at exhibitions and events throughout the year, including a popular event at Cannes. It also produces The Good Report, a ranking of the world’s best use of creativity to promote sustainability and social responsibility, in association with the Gunn Report.
Commenting on the new prize, ACT co-founder Isabel Kurata, said: “This new Responsibility Grand Prix will cast more light on social and environmental issues, which is part of our mission as we believe creativity has the power to overcome social, generational or cultural barriers. In these hard times it’s essential that we celebrate cause-related campaigns and encourage creative people to continue their amazing work in this field.”
Epica is the only global creative prize awarded by journalists working for marketing and communications magazines around the world. It offers an independent jury and global press coverage.
Founded in 1987, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries.
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