Digital PR is easier to measure with analytics and reporting – Kafka
By Abimbola Mohammed
Michelle Kafka, the COO/Director of Accounts at Kafka Media Group, has reaffirmed the role digital PR plays in Public Relations measurement with analytics and reporting. According to her, agencies and marketers are leveraging digital PR proven to be one of the best ways to reach multiple audience verticals quickly.
Kafka made this known in an exclusive interview with MARKETING EDGE Publication from Orlando, Florida, U.S.A.
Speaking on the rise of the digital age, how digital PR has become an essential tool for organizations to build a positive online presence and connect better with their audiences, Kafka said: “Agencies and marketers are leveraging digital PR in many new ways as it becomes necessary with the closing of many print publications. It’s become the main focus of most PR campaigns and has proven to be one of the best ways to reach multiple audience verticals quickly. It’s also much easier to measure the impact of digital PR with analytics and reporting, whether that be Google Analytics via the client’s website or from reporting that some media outlets are supplying these days.”
In the same development, while touching on the comprehensive digital PR strategy and the strategies that should be put in place by PR specialists to achieve great impact, the PR expert added: “In order to leverage digital PR, PR specialists need to have a well-rounded strategy that encompasses other mediums. In addition, clients need to have the understanding that digital PR and PR in general are instruments in the marketing toolbox, but shouldn’t be their only marketing investment.”
Kafka also spoke on the likely trends that will accompany this year in the industry, especially in the PR space in 2023.
“A main trend that we’re seeing in digital PR is an increase in focus on analytics and confirming quality in coverage. Google, MuckRack and other analytics providers that we utilize are more accurate than ever and they are helping us to focus more strategically on sites with the right demographics for our client audiences,” she noted.
According to a report, Digital PR strategies help create a relatable story driven by actual customer experiences, capitalizing on reviews, testimonials and influencer support to bolster trust in your brand.
Successful digital PR campaigns distribute unbiased stories on authoritative news and industry sites. This lends your brand a level of social proof and authenticity typically unavailable through other outreach methods.
Michelle is the COO of Kafka Media Group (KMG), a PR agency with focus on sports and technology. She has worked in PR for almost a decade and has conducted campaigns for products, companies, and C-level executives. Her specialty is strategy and leading media relations where she has provided several interviews, blogs, and media press releases for HitCheck. Michelle has a BA in Media and Writing and a Masters in Marketing Communications from Florida State University.
KMG is a full-service integrated marketing firm based in Florida, United States of America, specializing in technology, health, brand engineering, email marketing and entertainment. Develop meaningful campaigns that reach your target audience that’s best for its business, film, or product.
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