DigifyPro promises to train more Nigerian youths on digital marketing, analytics
DigifyPro, an initiative of DigifyNG, a subsidiary of Digify Africa, has reiterated its commitment to training more Nigerian youths who are willing to acquire hands-on skills that will equip and increase their digital and social media and brand reputation management skills. The initiative which launched in Nigeria in 2018 is designed to offer free digital skills training to young Nigerian graduates who are unemployed seeking to improve or maximise their digital skills thus becoming solution providers in the industry and the country as a whole.
According to a statement from the organisers, the programme is structured to equip Nigerian youths with hands-on skills that cover digital marketing, analytics and measurement, social media management, brand reputation management, user experience, paid advertising, search engine optimisation, content creation, digital strategy and email marketing.
“The beautiful side to this programme is that the curriculum also covers important soft skills such as emotional intelligence, personality types, personal branding, effective communication skills, job readiness, agency processes, customer care, relationship and client management. As a matter of fact, the 8 weeks intensive training is organised to help and equip young graduates to thrive in their professional journey, the statement said.
The statement continued: “Also, the openness of the programme to all graduates irrespective of course of study or class of degree helps bridge the gap between digital skills acquisition and every young graduate. The program is highly subscribed but limited to the top 20 participants per cohort. Another unique benefit of the DigifyPro initiative is that after the 8 weeks training, the graduates get a 12 weeks work placement experience at agencies and organisations to further hone their newly acquired skills.”
DigifyPro initiative has trained and produced 60 graduates with practical skills to bring digital transformation to the marketing communications/advertising industry.
“Presently, the training has gone beyond the borders of Lagos State as the 4th training is going on in Abuja with Cohort 4.0 with the Head of Public Policy for Facebook in West and Central Africa, Adaora Ikenze witnessing the launch. The last training for this year is coming up in Lagos from October 14 to December 7, 2019. This will translate to 100 trained DigifyPro graduates in Digital Skills by DigifyNG by year end.
“The DigifyPro initiative goes beyond the intensive digital skills training as it is also building a community of highly skilled digital individuals. A Cohort 2.0 graduate was selected recently to represent Nigeria amongst 40 youths from across sub Saharan Africa in Facebook Icons of Change event held in Ghana to celebrate UN Youth Day. Another DigifyPRO graduate describes the programme as an overhaul in human capacity development and a trailblazer to a digital marketing career in Nigeria. Products from the DigifyPro programme have been tested over time and have proved to be valuable additions to any organisation, bringing versatility and dynamic solutions to the industry,” the statement further explained.
It was also highlighted that the initiative was open to partnerships, sponsorships and collaborations from agencies and organisations. With more resources and help available, the programme promises to do a lot more good to the advertising industry and beyond.
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