Deploy Omnichannel to meet client requirements- experts
By Abimbola Mohammed
We’re well beyond the basics of just digital platforms, today, brands and agencies need to have an Omnichannel approach that provides flexibility for emerging channels in digital space like connected TV, Livestream, In-game, NFTs, and the Metaverse.
According to Tim Vanderhook, “One thing that we know today is that digital has become the preferred way that brands and retailers create customer connections. That being said, people still crave live experiences.”
Speaking on Omnichannel approaches deployed by some media agencies in Nigeria, some media experts noted that they are already embracing all platforms including Web 3.0 as a means to meet up with client requirements.
in the informed view of Oludare Ajao, Group Head, Finance & Admin, SBI Media, Omnichannel is a must for the company to deliver. His words: “We have an Omnichannel approach to digital transformation in the delivery of our solutions. Gaming is one of the many divergent and converging platforms that we leverage depending on the strategy and brand objectives. We are already leveraging the Metaverse and Web3 platforms and how decentralisation will change access and media consumption.”
On his part, Seyi Iwayemi, Senior Group Head/ Project Director, Channels Management, Maximedia Global Communications Ltd said: “Things are happening very fast and if we don’t plug into the technology we are going to find our businesses in the medieval age. So we don’t have any option but to key into the new technological development in the industry and we need to do that very fast. I am looking forward to speedy improvement in the way businesses are transacted generally.”
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