Dentsu to merge Vizeum with iProspect to form new global media network

In a bid to give clients access to Vizeum’s integrate strategy and planning, storytelling, and brand building capabilities and iProspect’s digital expertise, audience knowledge, and performance mindset, Japanese based media power house, Dentsu, is set to integrate Vizeum into iProspect to create future-focused, end-to-end global media agency

This new arrangement will bring together over 8,000 media and performance specialists across 93 key global markets under the leadership of global President Amanda Morrissey.

Concerning the integration, Amanda Morrissey, Global President, noted that: “iProspect is designed for clients at the intersection of brand and performance. We believe brand drives performance, and performance drives brand.

She continued:”We no longer exist in an ecosystem where these elements can be planned and bought separately. We must look at business and brand goals through a combined lens, bringing accelerated growth for our clients.”

“By focusing on how consumers behave in their digital world and applying that to real world scenarios via a highly connected and creative use of all channels, we position our clients to combine the learnings from the short and long term to drive more effective business growth today and tomorrow.”

Peter Huijboom, dentsu international Global CEO Media & Global Clients, noted that the aim of the merger is to help clients to forge ahead in “world of change.

“At dentsu our goal is to help our clients to make meaningful progress and thrive in a world of change. Because we know people better than anyone else, we deliver human-centric solutions designed to drive growth for our clients and good in society.

“We believe focusing our business capabilities around the consumer is the greatest advantage we can give our clients,” he added.


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