Countdown to Marketing Summit Begins
As preparations for the second National Marketing Summit gather momentum, brands and creative agencies are strategically positioning for active involvement in the all important industry event.
Specifically, leading brands cutting across different segments have identified with the summit while agencies are also positioning to make the industry conversation resonate by contributing actively and meaningfully to the summit.
It will be recalled that the National Marketing Summit & Brands Advertising Excellence Award being organized by MARKETING EDGE has been slated for Tuesday, 5th April, 2015 at Civic Centre on Ozumba Mbadiwe area of Lagos.
The summit which will be chaired by former Governor of Ekiti State, His Excellency Dr. John Kayode Fayemi will kick off 9:30am. The theme of the summit is “A New Roadmap for Marketing in the Age of Global Oil Glut & Nigeria Advertising in A Generational Shift”. The issues will be addressed by Dr. Josef Bel-Molokwu, a senior faculty member of Pan African University of the School of Media and Communications and Mr. Lanre Adisa, Managing Director of Noah’s Ark respectively.
A statement signed by the publisher/CEO of Marketing Edge, a leading brands and marketing magazine, Mr. John Ajayi said the industry response to the forthcoming summit has been quite encouraging, noting that all necessary things are being done to ensure that it is a worthwhile conversation that will further galvanize the sector for higher productivity.
“With a fresh atmosphere of relief and change in the country, we need to pro-actively engage marketing and advertising industry for more profitability and pre-eminent both for players, investors and the national economy”, Ajayi posited.
“so far, we are quite happy with the responses we are getting as regard participation, sponsorship and support. It is sure we shall have a worthwhile industry conversation and there will be takeaways”.
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