Connect Marketing Services holds first digital conference
Nigeria’s foremost experiential marketing agency, Connect Marketing Services, recently held its first digital conference themed “The Marketing Core”.
The virtual event had in attendance industry giants and thought leaders in the marketing space. It also featured workshops where topics revolving around intelligence marketing in the new normal were discussed by Agbons Igiewe from Nigeria, Sunny Bonnell and Ashleigh Hansberger from the USA.
During a press briefing, the agency’s Head of Brand and Comms, Aizehi Itua, stated that the event was held to help businesses discover new ways to position their brands for growth in uncertain times with emphasis on the key areas needed in ensuring brand success, explaining that this will enable them to compete favourably in their various industries.
While addressing the effect of COVID-19 on the experiential marketing industry, Aizehi said: “It is glaring that our industry is rapidly transitioning away from just physical experiences to hybrid and digital experiences. Hence, the need to position our brand as one which is ready for the change that has come upon us. This was delivered expertly in this event.”
About Connect Marketing Services
Driven by our curiosity for understanding consumer behaviour and how they translate into profitable returns for brands, Connect Marketing Services was founded in 2007 with a sole purpose of increasing the life span and relevance of brands by helping them learn about their customers and create human-centered solutions that yield tangible results. This is achievable, thanks to our in-depth understanding of their customers gained from insights gathered overtime.
Our knack for innovative ideas has enabled us to prescribe ground breaking solutions that has helped over 50 brands globally create the deepest connections with their customer over the years. Connect Marketing Services is a member of the Experiential Marketers’ Association of Nigeria and the European Sponsors Association With a strategic partnership with Octagon Worldwide Group and Republicom group as well as footprints in Lagos and Accra, we have positioned ourselves as the preferred experiential marketing company in Africa
RECOMMENDED ARTICLES
Comment
No comments found.