Coca-Cola quietly rests Cinnamon Coke
By Ralph Tathagata
There are strong indications that Coca-Cola, the global soda giant, has silently rested Cinnamon Coke from its cola family just a few years after it was launched.
Cinnamon Coke was introduced in 2019 as a limited-time offer for the holiday season. At the time, the company said it was “spicing up the season with the limited-edition launch of Coca‑Cola Cinnamon, which blends the delicious taste of Coca‑Cola with a warm cinnamon flavour associated with the Christmas holidays.”
According to the company at the time, Coca-Cola Cinnamon featured the same original taste of Coke with a dash of cinnamon flavour, which was made to be available for a limited time.
Coke Cinnamon came back in 2020 but not in 2021. While industry watchers attributed the absence to the COVID-19 pandemic, it didn’t return in 2022 either and, from all indications, isn’t coming back this year.
It would be recalled that Coca-Cola took a harsh stand on what James Quincey, the company’s Chief Executive Officer, called “zombie brands”, back in 2020
In 2020, Coca-Cola killed Tab, its first-ever diet soda, along with a number of other brands. According to the company, those were brands that didn’t sell particularly well and made limited sense for the company to keep producing.
It remains to be seen if Cinnamon Coke is going to make a come back or meet a similar fate with Tab three years ago.
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