Coca-Cola launches Christmas marketing campaign, celebrates 100 Years of Christmas Ads
Coca-Cola is launching its Christmas marketing campaign, for the first time, without its annual truck tour due to the Covid-19 pandemic.
This year’s edition of the global campaign tagged ‘The Letter’, aims to enjoin consumers to “give something only you can give – yourself” this Christmas and also encourages people to be truly present with each other. The new campaign also marks 100 years since Coca-Cola created its first Christmas Ad.
‘The Letter’, which was created by Wieden+Kennedy in London, portrays a father’s love and selflessness in delivering his daughter’s letter to Santa ahead of Christmas, against all odds.
Kris Robbens , Marketing Director, Coca-Cola Great Britain said: “This year, the Christmas season is set to be more meaningful than ever before. As a company, Coca-Cola has been celebrating the festive season through our advertising since the 1920s, featuring uplifting messages of unity and joy.
“Our new advert reflects the real magic of Christmas – our greater appreciation for loved ones, a sense of community and our need to be present with each other this Christmas, above all else.”
The ad, which will run from December in Great Britain, will also be aired globally in all of Coca-Cola’s markets. As part of its festive campaign, Coca-Cola is also re-launching its cinnamon flavor in time for Christmas. Due to the Covid-19 restrictions, the company’s annual truck tour will not go ahead this year.
Coca-Cola apologised to its millions of consumers via a tweet, “Due to current restrictions around the country, our Coca-Cola Christmas Truck Tour won’t go ahead this year. We know it’s disappointing, but we’ll continue to share special Christmas moments throughout the festive season. We look forward to seeing you next year.”
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