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Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence...

Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy...

Instagram hacks: Big Tech silences UK awareness campaign

A public-awareness campaign urging Instagram to take responsibility for rising account...

Olamide Blessing-Kayode calls for creative rebirth in Nigeria’s fast-changing ad industry

Nigeria’s advertising industry races into a digital future, yet Olamide Blessing-Kayode...

Maxxconnection raises the bar as brand builders, health lifters through Maxxcare, with bold outreach at Ketu Motor Park

In a rare display of corporate compassion, Maxxconnection Limited, through its well-established...

ARCON outlines position following court decision on outdoor advertising regulation

Following the landmark judgment delivered by the Federal High Court, Lagos Division,...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike suddenly...

A new walk begins as Oyetola Akeredolu becomes Diageo’s Johnnie Walker Brand Guardian for Africa

There are career moves and then there are moments that feel like destiny taking a...

MARKETING EDGE ONTV hosts Olamide Blessing-Kayode this Wednesday on Industry Conversation

MARKETING EDGE ONTV will this Wednesday feature Olamide Blessing-Kayode, the Founder...

NAC 2025: The gravitational pull that drew Nigeria’s Advertising power circle into one unforgettable frame

The National Advertising Conference has gradually become an industry tradition, while...