Uncategorized

NAC 2025: The gravitational pull that drew Nigeria’s Advertising power circle into one unforgettable frame

It is not every day,  in fact, it is hardly ever that such an extraordinary gathering...

Editors, custodians of truth,  shapers of national dialogue, Anaba tells media leaders

    Today, with the marked by misinformation, polarized opinions,...

Reclaiming power of PR: Industry leaders call for reinvention, ethics, strategic innovation

In Nigeria, public relations is no longer merely a tool for polishing images. It...

Nigerian brands missing out on sponsorship goldmine – Agunloye

Nigerian brands are significantly underutilizing strategic sponsorship opportunities...

Publicis wins media duty for Unilever’s ice cream business

Publicis wins media duty for Unilever’s ice  business   Unilever has...

Serene City takes off in grand style as Africa’s Next smart urban revolution

Serene City Properties Limited, a subsidiary of Midoil Refining and Petrochemicals...

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....

WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and...

From markets to landfills: How Nestlé Nigeria is turning the tide on plastic waste

Six years of sustained action, 61,000 tonnes diverted, and a blueprint for circular...

Oti Ukubeyinje warns: “AI can’t sell  trust” as brands chase perfection over authenticity

As artificial intelligence continues to redefine how brands communicate, one of Africa’s...