News

Seaman’s Schnapps sustains cultural heritage, unites communities at 2023 Anioma Festival

Seaman's Schnapps, Nigeria’s original prayer drink, sponsored the 2023 Anioma cultural...

From mistakes to masterpieces, IMC professionals call for openness about failures

By Zion Rufus  Professionals in the marketing communications industry are urging...

Nigerian Breweries’ advertising spend grosses N57 billion in 2022 financial Year

By Oghale Mafuru The Nigerian Breweries PLC, a foremost brewing company in Nigeria,...

AI makes digital marketing more effective, improves ad performance – Martins

By Abimbola Mohammed Stanislaus Martins, Regional Director, Meta Africa, has said...

Marketers must put consumers above all else – Wulff-Caesar

By Felicia Nwosu Chris Wulff-Caesar, theCluster Marketing Director, Sub Saharan...

AB InBev, Dentsu champion ‘Reclaim Your DNA’ campaign, exert pressure on UK Govt

By Felicia Nwosu As part of a larger effort to seek reparation of the stolen...

Omnicom soars high in its March quarter revenue

By Felicia Nwosu Amidst the pressure of prevailing global economic downturn and...

Publicis Groupe tops 7% organic growth in first quarter

By Abimbola Mohammed Publicis Groupe has beat expectations by recording 7.1% organic...

Pitch-A-Ton annual competition holds at University of Ilorin

By Olubukola Ajayi The 2023 edition (3rd) of the Pitch-A-Ton annual competition,...

Davido launches DDFS to support young talent

By Ibidunni Banjoko The Nigerian superstar, David Adeleke, popularly...