News

MasterCard CMO Rajamannar urges strong CMO-CFO connection for business growth

By Zion Rufus The Creative Impact sessions at this year's Cannes Lions International...

BCG research reveals high cost of cutting brand marketing budgets

By Zion Rufus  Providing valuable insights into the future of brand marketing and...

Agencies and brands harness Eid Mubarak to showcase creativity

By Abimbola Mohammed In an effort to make the most of this year's Eid Mubarak...

Wieden+Kennedy CCO unveils roadmap to achieving creative solutions in advertising

By Zion Rufus Susan Hoffman, Chief Creative Officer (CCO) of advertising agency...

Unilever’s Conny Braams reveals real beauty behind long-lasting brands

By Zion Rufus Unilever's Chief Digital & Commercial Officer, Conny Braams, along...

Aspartame set to be declared carcinogen by WHO

Aspartame, one of the world's most common artificial food and beverage sweeteners...

NAFDAC cautions Nigerians against contaminated Sprite

Following consumer complaint over a batch of unwholesome Sprite 50cl glass...

Marketing experts challenge conventional wisdom, share unpopular opinions that drive success

By Zion Rufus In a candid and enlightening interview, esteemed members of the Association...

US lawmakers unite to safeguard Journalists’ sources and data in landmark PRESS Act

By Zion Rufus A group of bipartisan US senators and congressmen have come together...

Africa to benefit from Aleph Group, Pinterest’s collaborative advertising solutions

By Zion Rufus Aleph Group, Inc., a leading global digital advertising enabler,...