Category: News

GEORGE THORPE @ 70: Celebrating the grandfather of modern BTL in Nigeria

Whenever and wherever the subject of integrated marketing communications businness...

Nigeria’s PR faces hurdles of public trust amid quackery – Ali-Balogun

By Felicia Nwosu Nkechi Ali-Balogun, Principal Consultant at NECCI CONSULTING,...

Advertisers estimate 33% increase in ROI amid shaky confidence

By Felicia Nwosu A recent report from Advertiser Perceptions and Claravine reveals...

FirstBank enhances supplier’s platform, assures uninterrupted banking services

We wish to address a misleading report circulating in the media regarding a system...

Mountain Dew unveils new identity to embrace its root, heritage

By Felicia Nwosu Mountain Dew is set to introduce a refreshed visual identity...

Coca-Cola records Q3 2024 results, leverages tech tools to drive innovation

By Ralph Tathagata The Coca-Cola Company has reported third quarter 2024 results...

WPP rebounds with third-quarter growth as shares increase

By Oluwaseyi Lawal Advertising giant, WPP, has experienced a return to growth...

TikTok records 488 million downloads in first half of 2024

By Seun Johnson The video-sharing app TikTok has hit a significant record of 488.2...

Tinubu’s reforms hold promise for Fintech industry

By Seun Johnson Despite the significant challenges faced by many startups, President...

Business managers grapple with budget flexibility in turbulent economy – experts

By Abimbola Mohammed In a recent address to business managers with profit &...