News

Nigeria’s telecom sector attracted $304 million FDI in H1 2024 – NBS

By Ralph Tathagata The first six months of 2024 have witnessed significant improvement...

WFA report predicts rising media inflation for top global markets through 2026

By Oluwaseyi Lawal The latest WFA Outlook report has shown that increasing media...

Google puts 11-year data retention limit on advertising

By Oluwaseyi Lawal Starting November 13, Google Ads will introduce a data-retention...

NB secures SEC approval for N599.1bn rights issue extension

By Felicia Nwosu The Securities and Exchange Commission (SEC) has granted approval...

Advertisers face consumer losses amid rising Ad fatigue – AD-ID

By Oluwaseyi Lawal A new report by AD-ID has revealed that ad fatigue is influencing...

MARKETING EDGE ON TV hosts Olowola today

By Felicia Nwosu MARKETING EDGE ONTV is set to host a prominent figure in integrated...

WPP forms global partnership to enhance brand engagement

By Felicia Nwosu WPP has announced a global partnership with Roblox, a leading...

WFA forecasts rising global media inflation in 2025, 2026

By Felicia Nwosu Media inflation is projected to rise steadily over the next two...

Lanre Adisa reflects on creativity at 2024 Loeries Awards

During the recently concluded Loeries Awards in South Africa, Lanre Adisa, Founder...

X drops Unilever in advertising lawsuit

By Ralph Tathagata X, formally known as Twitter, has dropped Unilever from a lawsuit...