Category: Features

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

Evertop Realties Limited, positioned for laying foundations for brighter future in Nigeria’s real estate sector

In the bustling heart of Lagos, where the relentless energy of a nation converges,...

How brands and government can market the priceless value of peace

In a world frequently riven by division and violence, the desire for peace goes beyond...

Chain Reactions Africa: Winning with brands; winning with laurels

Chain Reactions Africa is a leading full-service strategic communications consultancy...

“Appeared to be in Nigeria”: Meta’s anti-scam feature sparks outrage and discrimination claims

The digital realm, which is frequently referred to as borderless, may occasionally...

How experts are using AI agents to accelerate business success

Artificial Intelligence is making a strong statement, changing how industries have...

The ethical grey areas and the consumer conspiracy corner

So, we’ve all been there, correct? You casually mention needing new running shoes,...

Retinaad has come to address the pain points in the advertising and marketing communications industry – Iderawumi

Mr. Abiodun Iderawumi is the Executive Chairman of Retinaad Limited, a new advertising...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

Peak milk brings christmas cheer to Nigerians with ‘Christmas at Its Peak’ Campaign

FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, successfully concluded its...