Category: Features

From clicks to conversion: The power of effective Attribution Modelling

…written by Aderinsola Ogunbiyi, Marketing Lead for Nigeria, Turaco Running marketing...

“If we fail to harness our creative cultural elements, we will lose them to others,” Executives urge promotion of Nigerian creativity

By Zion Rufus Advertising, creative, and media executives are emphasizing the...

Battle for global economic prosperity will largely be won or lost in middle-income countries

By Zion Rufus The battle for global economic prosperity is increasingly centered...

Time to rethink your ad agency model: 20 ways executives can create a more effective and inspiring creative agency

By Zion Rufus Today, we find ourselves at a crossroads where exceptional creativity...

Lessons for brands: What political advertising can teach us about impactful marketing

By Dolapo Otegbayi #SaturdayCampaignChronicles As a self-proclaimed advertising...

Wole Olanipekun: The making of a legal brand icon

By John Ajayi Chief Wole Olanipekun, SAN, a former President of the Nigerian Bar...

Adebayo Alli: Steering Guinness Nigeria towards a new era of excellence

By Seun Johnson With the recent appointment of Adebayo Alli as Chief Executive...

The world’s ten largest media companies by market capitalization in 2024

By Zion Rufus In 2024, media convergence has transformed how the world's largest...

Revisiting Nigeria’s marketing communications industry: Progress, challenges, and the road ahead

By Zion Rufus The second half of 2024 appears promising for Nigeria's marketing...

50 Years of legacy: Coleman’s story of succession plan, enduring impact

In this interview with the Managing Director of Coleman Technical Industries Limited,...

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