Category: Features

Forces Behind the Brands

In a recent write up, an industry analyst and strategic marketer colleague, Mr. TomiOgunlesi,...

Stan Leo Ekeh –The IT Icon on the Block

To the joy and pride of many, if not all Nigerians, the list of brands that are not...

10 Reasons Why South Africa Should Be On Your Creative Radar In 2018

For the past 40 years, the Loeries has pushed the standard of the Africa/Middle East...

‘PR: Finest Strategy for Brand Building’ –BHM boss

Public Relations practice in Nigeria has evolved consistently within the last 10...

Wetherheads: One-stop  Solution Provider

Mr. Abi Iderawumi is a professional advertising practitioner and founder of Wetherheads...

Stronger commitment to AI could boost revenue by 38% – Accenture Report

Businesses risk missing major growth opportunities unless CEOs take immediate steps...

Huawei, Shell, Amazon: The top 10 YouTube ads in December

The most popular ads on YouTube last month included an educational music video...

Five trends that will change the media landscape in 2018

From publishers taking on the digital giants to streaming services stealing tactics...

Airtel Touching Lives: An Initiative Beyond Corporate Philanthropy

Corporate Social Responsibility (CSR), one of the stems of sound corporate governance,...

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

Our world is moving at a rapid speed, with technology changing the way we behave...