Category: Features

6 ways to earn consumer trust in untrusting era

Trust has always been an important part of brand-consumer relationships; without...

Battle for mindshare in Nigeria’s seasoning market

Seasonings were used well before writing was invented, and they were used by people...

Succession challenge in Nigeria’s Marketing Communications Industry

Lack of succession plans by the founding fathers in Nigeria’s marketing communications...

The reasons why consumers give to charity

New research sheds light on which charities consumers are most likely to donate to,...

Embedding the culture of design thinking

There is little doubt that technology has fundamentally shifted enterprise goalposts...

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...

Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend...

The power of social media and influence in today’s 4th Industrial Revolution

It is a well-known fact that social media has now gained traction and has taken over...

Is your brand portfolio fit for purpose?

The world’s largest consumer brands are sharpening their portfolios, culling unprofitable...

https://www.marketingedge.com.ng/marketing-edge-summit-a-festival-of-ideas-and-a-feast-of-creativity/

Marketing and brand eggheads convened for hours of a keynote, panel discussion, inspired...