Features

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks of...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new year,...

Happy New 2020, New Attitudes, and New Consumers

The global economy, especially those of many emerging markets have slowed due to...

The most powerful marketing words your small business should be using

What are Power Words? Power words are words used by smart marketers and copywriters...

Why advertising really needs shared, evidence-based foundations

At the risk of sounding like an old advertising bloke looking for validation, I’m...

How to build a successful brand awareness strategy

In order for a small business to thrive in this day of large corporate organisations,...

Facebook Pay: a game-changer for payments, brands and social media

The launch of Facebook's unified Facebook Pay system across its entire family of...

Break the internet, not your personal brand

What happens on the internet, stays on the internet, and this is not a good thing....

Are you ready for voice search in 2020?

When it comes to SEO, specialists need to keep up with the trends. In the SEO world,...

Can AI overtake strategy?

A recent Fortune article noted that U.S. workers are increasingly worried about the...