Category: Features

The reasons why consumers give to charity

New research sheds light on which charities consumers are most likely to donate to,...

Embedding the culture of design thinking

There is little doubt that technology has fundamentally shifted enterprise goalposts...

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...

Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend...

The power of social media and influence in today’s 4th Industrial Revolution

It is a well-known fact that social media has now gained traction and has taken over...

Is your brand portfolio fit for purpose?

The world’s largest consumer brands are sharpening their portfolios, culling unprofitable...

https://www.marketingedge.com.ng/marketing-edge-summit-a-festival-of-ideas-and-a-feast-of-creativity/

Marketing and brand eggheads convened for hours of a keynote, panel discussion, inspired...

Talent is never single malt

Talent is one of those words like the word, creativity. Everybody nods and agrees...

Why brands should not expect to grow market share in just one year

Brands can drive growth momentum by being ‘meaningfully different’, but very...

Sports Marketing: How Man City is building an ecosystem around ‘under-served’ women’s football

Manchester City already sees women’s football as a “strategic investment” ripe...