Category: Brands

TRUMPING COVID; MAKING YOUR BUSINESS FUTURE FIT

BY IKECHI ODIGBO   When I think of a future-fit business, interestingly, the...

JCDecaux teamed up with Fred & Farid to spread a message of hope in four US cities

I would like to introduce you to the #WeKeepGoing initiative: Dealing with Covid-19...

CHI LIMITED LAUNCHES HOLLANDIA SLIM EVAPORATED MILK

CHI Limited has launched a new variance of its Hollandia brand, Hollandia Slim Evaporated...

Unilever sales grow by 4.4% as demand for hygiene products heightens

Unilever announced its results for the third quarter of 2020 – with underlying...

Consumers should expect more from the “house” of LaCasera – Emma Agu

In this interview with MARKETING EDGE, the Group Marketing Director, Jotna Nigeria...

KFC rests “It’s Finger Lickin’ Good” advertising slogan after 64 years

In an innovative bid to turn the global adversity occasioned by the Covid-19 pandemic...

Chiedu Ugbo: An executive with the Midas touch

Chiedu Ugbo is the Managing Director of the Niger Delta Power Holding Company of...

Heineken uses non-alcoholic beer sponsorship to increase market share amid pandemic

Heineken recently announced a sweeping change in its alcohol marketing by entering...

World’s most valuable alcoholic brands to lose $33bn brand value, says report

Brand Finance, an independent branded business valuation consultancy, has released...

New Molfix Air Dry Diaper Hits the Shelves

HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced...