Brands

ChatGPT hits one billion monthly users, rewrites technology adoption history

OpenAI’s flagship artificial intelligence platform, ChatGPT, has entered a new...

2026 FIFA World Cup fever sparks global brand battle as marketing giants chase football glory

When the first whistle blows at the 2026 FIFA World Cup, the action will not be confined...

EXMAN AGM 2026 heads to Uyo as early bird registration closes June 25

Nigeria's experiential marketing community is preparing for another major industry...

Stolen before you know it: Apple’s response to the phone snatch epidemic

 It happens in three seconds. A woman checks her phone at a Lagos bus stop, eyes...

WPP, Publicis battle for Coca-Cola media mandate

 The global marketing landscape is set for another major contest as The Coca-Cola...

NG Clearing positions Nigeria as West Africa’s capital markets gateway

 In an industry where trust is the only currency that truly matters, NG Clearing...

GBFoods strengthens growth agenda with appointment of Adedunmola Ezichi as Category Manager

GBFoods has expanded its leadership bench with the appointment of Adedunmola Ezichi...

Consumers put values first as ethical labels market heads toward $1.9 trillion

Ethical consumption is rapidly moving from a niche preference to a mainstream purchasing...

Global demand for sports drinks soars on back of fitness revolution as market heads toward $214.6bn

The global sports and energy drinks market is on course for substantial growth as...

Coca-Cola transforms FIFA World Cup 2026 into collectible moment through football-shaped bottles

Coca-Cola’s limited-edition football-shaped bottles for FIFA World Cup 2026 represent...