Brands

How Luminous is reshaping Nigeria’s power sector with Lithium and solar systems

Simba Group, in partnership with Luminous Power Technologies, has introduced new...

Global brands boost investment in influencer marketing as budgets hit $39bn in 2025

Influencer marketing has firmly taken its place at the heart of global brand strategies,...

The business of culture: why investors should pay attention to EWA 2025

For decades, the global spotlight on Nigeria was anchored by our oil and gas sector....

Chain Reactions Africa’s robot acquisition sparks paradigm shift in Nigeria’s Marketing Communications Industry

Chain Reactions Africa, one of the continent’s foremost public relations and integrated...

Excellence Beyond Borders’ theme sparks industry-wide reflections on innovation, future of Nigerian Marketing Communications

The 13th edition of the MARKETING EDGE Now Edge Awards, held in Lagos, lived up to...

Young agencies defy odds to shine at EDGE Awards 2025

Excellence at the 2025 Marketing Edge Awards did not bow to age or long years of...

Marketing Edge salutes media partners for their support at EDGE Awards 2025

MARKETING EDGE, Nigeria’s leading consumer-focused publication, has expressed sincere...

Power Oil: a decade of purpose-led brand leadership

Few brands in Nigeria have matched Power Oil’s ability to blend product leadership...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

Remy Martin vs Superieur a new blend exclusive to Africa

Introducing Rémy Martin VS Supérieur, a bold, expressive and modern new cognac...