Brands

The Coca-Cola Company expands hospitality presence through new partnership with Marriott International

The Coca-Cola Company has taken a decisive commercial step in the global hospitality...

American Airlines turns World Cup access into a marketing play

American Airlines is positioning access, not just advertising, as the core of its...

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

Six thousand extensions, zero permission, one lawsuit for LinkedIn

 LinkedIn is facing legal action in the United States over allegations that it secretly...

Volkswagen reboots global social media strategy to deepen digital engagement worldwide

Volkswagen has selected Jung von Matt SPREE as its lead global social media agency,...

Zenith Bank enters East Africa with ₦11.5 billion Paramount Bank acquisition

Zenith Bank PLC has officially entered the Kenyan financial market by completing...

Cannes Lions unveils Creative Brand Lion as WFA Alliance signals stronger push to measure creativity’s role in AI driven brand growth

Cannes Lions International Festival of Creativity has introduced a new award category,...

Nestlé accelerates growth with historic Formula 1 global partnership

Nestlé has officially launched its first-ever global partnership with Formula 1,...

Coca-Cola reintroduces zero caffein with premium redesign to capture evening consumption

The Coca-Cola Company has brought back its Coca-Cola Zero Caffeine Zero Sugar beverage...

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives arrived...