Brands

Meta, Google face “Big Tobacco Moment” as social media addiction trial intensifies

Tech giants Meta and Google could be heading toward a regulatory and reputational...

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s intense...

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the drink...

Samuel Akinrimisi rejoins CWAY as Group Head, Marketing, to lead next phase of brand expansion

Markets rarely pause, brands rarely wait and  leadership moments rarely arrive quietly....

Anthropic upgrades Claude with ability to use computers, complete tasks autonomously

Artificial intelligence company, Anthropic, has introduced a major upgrade to its...

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...

Sprite revives the Lymon and reinvents its look for  global comeback

Sprite is stepping boldly into a new chapter, bringing back its iconic Lymon symbol...

Global spotlight on ADVAN Awards 2026 as first international panel debuts, industry icons from FirstBank, MTN, Guinness to Be honoured

Momentum is building strongly across Nigeria’s marketing ecosystem as the Advertisers...

OpenAI’s AI shopping push meets consumer reality, early results fall short

OpenAI’s ambitious move into AI-powered shopping is facing early resistance, as...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...