Brands

Stanbic IBTC champions collaboration to transform Nigerian research into commercial opportunities

Stanbic IBTC, a member of Standard Bank Group, has reaffirmed the importance of collaboration,...

Experts urge brands to build consumer trust through transparency, accountability

Brands must back their promises with honest communication, consistent product quality...

Globacom to honour Obi of Onitsha at royal banquet

Globacom will host a royal banquet in honour of the Obi of Onitsha, His Royal Majesty,...

When gratitude meets great marketing: How Rite Foods turned a CEO’s birthday into a brand story

How a simple thank-you message became an opportunity to celebrate leadership, showcase...

WOO study: Private marketplaces command 75.7% of global programmatic DOOH spend

The World Out of Home Organization (WOO) has revealed that private marketplaces account...

Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence, rising...

Understanding audiences holds key to communication excellence – Victoria Uwadoka

Victoria Uwadoka, Corporate Communications, Public Affairs and Sustainability professional...

Glo serves off 2026 Ofala sponsorship with Youth Carnival 

Globacom on Wednesday served off its sponsorship of this year's edition of the Ofala...

Barbara Onianwah clinches MARKETING EDGE’s Outstanding Marketing Personality of the Year

From turning creative ideas into viral campaigns to driving banking gains, expanding...

Elon Musk unveils Thruster-Powered Tesla Roadster, targets 2028 production

Elon Musk has unveiled a new Tesla Roadster prototype designed to perform airborne...