Brands

Betpikr launches in Nigeria, unveils two brand ambassadors

Betpikr, a Nigerian sports betting and entertainment platform developed by Lagos...

Beauty PR in Africa the ‘Glambrand’ way

By Bola Balogun Every few months, another global beauty brand lands in Lagos confident...

Dettol Nigeria wraps up storytelling challenge with 30 winners

Dettol Nigeria has concluded its “12 Hour Protective Shield” storytelling challenge,...

WFA CEO Stephan Loerke sets June 2027 exit  after 24 years at the helm

After more than two decades shaping global advertiser collaboration, strengthening...

Lola Ogunbote takes up senior operations role at Chelsea Women

Nigerian-born football executive Lola Ogunbote has been appointed Head of Football...

Nestlé and NBA announce multi-year international marketing partnership

Nestlé and the National Basketball Association (NBA) are entering a new, multi‑year...

Temi Nkem receives SUV and ₦90m cash prize as BBNaija Season 11 winner

Big Brother Naija Season 11 winner, Temi Nkem, has formally received the Hyundai...

Akam named EDGE Outstanding Media Investment & Buying Personality of the Year

In an industry where precision, accountability and commercial foresight determine...

MARKETING EDGE honours Uchenna Innocent as Outstanding Digital Transformation Personality of the Year

Notably, when excellence speaks through consistent work, its influence rarely remains...

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode dressed...