Brands

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....

Fintech as growth infrastructure: How Nigeria became Africa’s digital finance powerhouse

From 30% financial inclusion to $543.3 million in revenue — the remarkable rise...

Oti Ukubeyinje warns: “AI can’t sell  trust” as brands chase perfection over authenticity

As artificial intelligence continues to redefine how brands communicate, one of Africa’s...

Senate orders full ban on sachet alcohol by December 2025

The Nigerian Senate has directed the National Agency for Food and Drug Administration...

Nestlé Nigeria keeps empowering rural women, staying true to its vision of touching lives nationwide

Nestlé Nigeria continues to transform the lives of rural women across the country...

Nigeria’s ₦2 trillion problem: Can turnaround management revive the economy’s sleeping giants?

As thousands of factories sit idle and refineries worth billions produce nothing,...

‎Firewood Rice Nigeria set to unify Africa’s heritage at this year’s Jollof Festival

‎A food festival can bring together different regional cuisines, ingredients, and...

For the second year running, Coca-Cola turns to AI for iconic “Holidays Are Coming” Christmas ad

Remember the backlash Coca-Cola faced last year after releasing its AI-generated...

PepsiCo unveils brand-new identity after 25 years

PepsiCo, home to over 500 iconic brands including Gatorade, Quaker, Siete, 7UP, Mountain...

Nengi Akinola clinches Outstanding Marketing Personality of the Year: The magnetic storyteller turning brands into  legacy of light

Over time, there are certain individuals you may not remember instantly by name or...