Brands

When gratitude meets great marketing: How Rite Foods turned a CEO’s birthday into a brand story

How a simple thank-you message became an opportunity to celebrate leadership, showcase...

WOO study: Private marketplaces command 75.7% of global programmatic DOOH spend

The World Out of Home Organization (WOO) has revealed that private marketplaces account...

Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence, rising...

Understanding audiences holds key to communication excellence – Victoria Uwadoka

Victoria Uwadoka, Corporate Communications, Public Affairs and Sustainability professional...

Glo serves off 2026 Ofala sponsorship with Youth Carnival 

Globacom on Wednesday served off its sponsorship of this year's edition of the Ofala...

Barbara Onianwah clinches MARKETING EDGE’s Outstanding Marketing Personality of the Year

From turning creative ideas into viral campaigns to driving banking gains, expanding...

Elon Musk unveils Thruster-Powered Tesla Roadster, targets 2028 production

Elon Musk has unveiled a new Tesla Roadster prototype designed to perform airborne...

Rite Foods introduces LIDA Malt as its story of reinvention continues

For Rite Foods Limited, the introduction of LIDA Malt is another chapter in a business...

Real California Milk Appoints LERMA/ as Agency of Record

Real California Milk has selected LERMA/ as its agency of record following a competitive...

Understanding your milk options: A dietitian’s guide to choosing the right milk

By Tito Ipinmoye Buying milk used to be simple. You walked into a supermarket,...