Brands

WPP targets £500 million in annual savings as profits plunge 71%

WPP has unveiled plans to cut £500 million in annual costs by 2028 as part of a...

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic brand...

Driving growth through sustainability: FirstBank’s commitment

FirstBank’s Commitment sustainability has become a critical priority for businesses...

Opinionated sacks founder, Mark Fitzloff

Mark Fitzloff, founder of Portland-based creative agency Opinionated, has been fired...

Nestlé strengthens strategic pivot following mixed year

Nestlé has reported its full year 2025 performance, and the global food group clearly...

Global ad market races toward $1 trillion as AI, retail media reshape spending patterns

Global advertising investment is set to surpass the historic $1 trillion mark in...

Stanbic IBTC Nominees Limited celebrates 30 years of trust with landmark gala event

Stanbic IBTC Nominees Limited marked a significant milestone on Wednesday, 11 February...

Brewing industry flags concerns over 2026 to 2028 excise framework, engages industry ministry

Stakeholders in Nigeria’s brewing ecosystem have intensified discussions around...

Omokehinde Thomas elevated to marketing manager at Seven Up Bottling Company

Omokehinde Thomas has been appointed Marketing Manager for the Energy and Hydration...

From transition to turnaround: Guinness Nigeria’s reinvention signals stability, renewed growth

Momentum returned with clarity and purpose as Guinness Nigeria Plc closed an extended...