Brands

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand storytelling....

TECNO Commissions Babajide Sanwo-Olu Mini Stadium in Lagos, Deepening Commitment to Grassroots Football and Youth Development

Football remains one of the most powerful forces for unity in Nigeria, transcending...

10 Marketing trends to watch in 2026 by WFA

Fresh insights from the World Federation of Advertisers (WFA) highlight the key forces...

When brands let Christmas speak for itself

Christmas advertising often lacks subtlety. Each year, social media feeds overflow...

‘Tis the season to create: How brands told Christmas stories without saying a word

The festive advertising scene has always been bustling with activity. Each brans...

When Christmas became a canvas: How brands turned festive familiarity into creative currency

Christmas advertising seldom involves surprise. The colours are conventional, the...

Where data found its voice: Ivan Moroke’s eight-year journey of insight, impact, Ikigai at Kantar

When history looks back at the evolution of insight-led decision-making across South...

Indomie Nigeria wishes to clarify recent reports circulating in the media regarding a NAFDAC safety alert on an Indomie Noodles Vegetable Flavour

Indomie Nigeria wants to clarify recent media reports. These reports discuss a NAFDAC...

MARKETING EDGE visits Bab-Es-Salam Orphanage, donates food supplies

Nigeria’s foremost brand-centric advertising and marketing magazine, MARKETING...

Warner Bros Discovery rejects Paramount’s $108bn offer

The rules of consolidation have changed sharply, and Warner Bros. Discovery’s rejection...