Brands

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its mates,...

PayPal return to Nigeria sparks divided reactions over past account restrictions

PayPal's announcement of its partnership with Paga to enable full payment services...

Standard Bank closes USD 250 million strategic financing for Aradel Energy

Standard Bank, acting through Stanbic IBTC Capital Limited, Stanbic IBTC Bank Limited,...

Meta to introduce paid subscriptions across social platforms

Meta has announced plans to roll out paid subscription options across Instagram,...

Sky Media unveils AI toolkit to help SMEs advertise on TV

Sky Media, the advertising arm of Sky, has announced the launch of its’ AI-powered...

Nigeria’s evaporated milk market eyes $37m horizon as shoppers embrace smaller packs – report

Nigeria’s evaporated milk market is steadily finding its footing, even as economic...

Tasty Tom, De Rica conclude Millionaire splash promo, awarding 18 Millionaires

The Millionaire Splash promo from the stables of Tasty Tom Tomato Mix and De Rica...

TECNO Brings AFCON 2025 to Life Through Ongoing Technology Carnival Activations Across Africa

As the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 unfolds and excitement...