Brands

How brands turn milestone anniversaries to  drive stronger consumer engagement for Nigerian businesses

While global brands are using milestone anniversaries to reinforce heritage and strengthen...

Omnicom takes Adidas’ $512 million media account from WPP after eight years

Adidas handed its global media account to Omnicom Media Group, ending an eight-year...

OAAN announces 41st AGM, sets agenda for responsible out-of-home advertising ahead of political campaign season

The Out- of-Home Advertising Association of Nigeria (OAAN) has announced that its...

Samsung reshapes agency line up, hands media business to Publicis

Samsung has restructured its agency ecosystem in Australia by appointing Publicis...

FanMilk Nigeria names Oreoluwa Atinmo first female Managing Director

FanMilk Nigeria has ushered in a new chapter in its corporate journey with the appointment...

Kantar finds engagement alone no longer has guarantees brand growth

Brands investing heavily in creator partnerships are being urged to rethink how they...

EXP Agency expands frontiers of media influencer marketing with new business line – Expressions Influencer Agency

EXP Agency, leading African experiential marketing company, has taken another bold...

Reputation creates value, trust creates enduring prosperity — Aleobua

There is a moment in the evolution of every profession when the work it does suddenly...

Wellness, flavours, personalised experiences set to redefine global foodservice in 2026 – Euromonitor

The global consumer foodservice industry is entering a new phase of transformation...

Sahara  Group taps Folake Soetan to lead Arahas, deepen upstream power synergy

Sahara Group has reshaped its leadership architecture by naming seasoned energy executive...