Brands

AI, ethics, human insight must shape marketing’s next chapter – Udeme Ufot

Udeme Ufot, MFR, Group Managing Director of SO&U,has urged professionals in Nigeria’s...

MARKETING EDGE EDGE AWARDS 2026: Celebrating excellence beyond borders, honouring John Ajayi’s enduring legacy

From a vision born of passion and an unwavering belief in the power of brands to...

Great ideas, bold innovation must drive excellence beyond borders – Amos Oladele

Amos Oladele, Managing Director/Editor-in-Chief of MARKETING EDGE, has called on...

From the Abuja to Port Harcourt, to Ibadan and finally Lagos, Indomie Palooza turns everyday moments into shared experiences

From Abuja to Port Harcourt, to Ibadan and Finally Lagos, Indomie Palooza Turns Everyday...

Omotola: Brands cannot advertise their way to credibility without proof

A brand may command attention, dominate conversations and attract millions of views,...

Brands must balance quick sales with long term value and local insight- Abiola

Chief Executive Officer of Imaginarium Marketing Communications and Vice President...

Apple expands iCloud+ in Nigeria, adds Apple TV, Apple Arcade

By Hilda Muonanu Apple has expanded its iCloud+ subscription offering in Nigeria,...

AXA Mansard launches ‘Culture of Care’ campaign to reposition caregiving as shared social value

AXA Mansard Insurance Plc has introduced its “Culture of Care” campaign, a new...

AXA Mansard’s “Culture of Care” campaign: When a fisherman’s folktale meets a philosophy of putting people first

AXA Mansard Insurance has launched a new 60-second “Culture Care” campaign that...

LuzoParsempo RMN: Building the Next Chapter of Retail Media in Nigeria

Nigeria’s advertising landscape is evolving—and Retail Media Networks (RMN) are...