Brands

Barbara Onianwah clinches MARKETING EDGE’s Outstanding Marketing Personality of the Year

From turning creative ideas into viral campaigns to driving banking gains, expanding...

Elon Musk unveils Thruster-Powered Tesla Roadster, targets 2028 production

Elon Musk has unveiled a new Tesla Roadster prototype designed to perform airborne...

Rite Foods introduces LIDA Malt as its story of reinvention continues

For Rite Foods Limited, the introduction of LIDA Malt is another chapter in a business...

Real California Milk Appoints LERMA/ as Agency of Record

Real California Milk has selected LERMA/ as its agency of record following a competitive...

Understanding your milk options: A dietitian’s guide to choosing the right milk

By Tito Ipinmoye Buying milk used to be simple. You walked into a supermarket,...

CANAL+, DSTV unlock fresh advertising opportunities for African brands at ‘Africa Forward’

Against the backdrop of Africa’s rapidly expanding digital audience and evolving...

Google reshuffles agency leadership to strengthen partner support

Google is strengthening its agency and partner operations across Asia-Pacific with...

To Pitch or Not To Pitch:The problem is not pitching, but the people and the process

By Adetokunbo Modupe My friend, Kelechi Nwosu, former CEO of TBWA Nigeria, recently...

MARKETING EDGE bestows Experiential Marketing Personality of the Decade on Agnes Ailuelohia

Years of hard work may unfold away from the spotlight, but excellence has a way of...

Industry leaders applaud MARKETING EDGE for sustaining founder’s vision, urge stronger role in shaping marketing future

Industry stakeholders have applauded MARKETING EDGE for keeping its founder’s vision...