Brands

Industry leaders applaud MARKETING EDGE for sustaining founder’s vision, urge stronger role in shaping marketing future

Industry stakeholders have applauded MARKETING EDGE for keeping its founder’s vision...

 Brands must balance creative freedom with honesty, regulatory compliance – Bunmi Oke

Bunmi Oke, Chief Executive Officer of Lady Bird Advertising Limited and former President...

MARKETING EDGE honours Chinonyerem Opara as Outstanding Marketing Personality of the Year

Chinonyerem Opara, Head of Category, Home Care, at PZ Cussons Nigeria Plc, has been...

MARKETING EDGE names Terra Cube Seasoning Cube Brand of the Year, celebrates its flavour-driven connection with Nigerian homes

No doubt, some brands enter the kitchen; others find their way into the memories,...

The Culture of Care: When a Campaign Means More Than Marketing

By Olusesan Ogunyooye, Head of Marketing, AXA MansardInsurance Plc Jack Trout, in...

Lagos Life turns virtual Lagos into a new frontier for brand marketing

As brands search for new ways to capture consumer attention, Lagos Life, a Nigerian-built...

ARCON commends Betpikr launch, urges responsible  advertising as brand unveils TV commercial, Radio ad

The Advertising Regulatory Council of Nigeria (ARCON) has commended the launch of...

Betpikr launches in Nigeria, unveils two brand ambassadors

Betpikr, a Nigerian sports betting and entertainment platform developed by Lagos...

Beauty PR in Africa the ‘Glambrand’ way

By Bola Balogun Every few months, another global beauty brand lands in Lagos confident...

Dettol Nigeria wraps up storytelling challenge with 30 winners

Dettol Nigeria has concluded its “12 Hour Protective Shield” storytelling challenge,...