Brands

Young agencies defy odds to shine at EDGE Awards 2025

Excellence at the 2025 Marketing Edge Awards did not bow to age or long years of...

Marketing Edge salutes media partners for their support at EDGE Awards 2025

MARKETING EDGE, Nigeria’s leading consumer-focused publication, has expressed sincere...

Power Oil: a decade of purpose-led brand leadership

Few brands in Nigeria have matched Power Oil’s ability to blend product leadership...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

Remy Martin vs Superieur a new blend exclusive to Africa

Introducing Rémy Martin VS Supérieur, a bold, expressive and modern new cognac...

Glo extends Ofala sponsorship, , reaffirms global vision

Globacom has confirmed its sponsorship of the 2025 Ofala Festival in Onitsha, Anambra...

Glo Foundation unveils N5m STEM challenge for girls

In celebration of the International Day of the Girl Child, Glo Foundation, Globacom’s...

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food, clothing,...

Netflix and AB InBev strike massive global marketing deal

Netflix and AB InBev announced news today that should capture the attention of every...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...