News

IMC experts list Indicators that will signal brands’ success in 2022

By Felicia Nwosu Repositioning for the new normal, brands are beginning to move...

MARKETING EDGE on TV hosts Dr. Akin Ogunbiyi on TVC News DStv channel 418 on Wednesday @ 12:30 pm

By Oghale Mafuru MARKETING EDGE on TV, Nigeria’s leading and foremost brand-centric,...

Cadbury Nigeria unveils BournvitaBourn Factor Season 3 winners

Cadbury Nigeria Plc (a subsidiary of Mondelēz International), and producers of the...

PAN Nigeria ditches Peugeot for Higer and Cherry

By Janet Rojugbokan PAN, leading automaker in Nigeria, has ditched Peugeot following...

Industry titans, gladiators laud MARKETING EDGE’s innovative disruption

By Oghale Mafuru Industry Titans and gladiators from different sectors of the...

Dubai Lynx announces IKEA as the Advertiser of the Year 2022

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,...

LASAA launches e-Sticker verifier app for mobile advert registration

The Lagos State Signage and Advertisement Agency (LASAA), the agency responsible...

Nestlé launches Nescafe Malty

To deepen market penetration, Nestlé Nigeria has introduced NESCAFÉ MALTY, a new...

Insight Publicis unveils new identity, focuses on digital and tech-first solutions

Insight Publicis, Nigeria’s leading advertising agency, has unveiled a refreshed...

APCON vetted 11 000, rejected 16, 981 ads in 2021

By Oghale Mafuru The Advertising Practitioners Council of Nigeria, APCON the regulatory...