News

Professionals establish grounds for value-based selling

By Zion Rufus Changes in consumer preferences, buying behaviour, economic uncertainties,...

Role of marketing professionals in Nigeria is undeniable – Sanwo-Olu

By Abimbola Mohammed The Governor of Lagos State, Babajide Sanwo-Olu, has commended...

Day Dapo Abiodun put smiles on faces of Journalists

By Zion Rufus For once, journalists and media practitioners living in Journalists...

Ajayi urges youths to imbibe right values for future leadership

By Felicia Nwosu John Ajayi, Publisher/ Chief Executive Officer of Nigeria's leading...

Dentsu partners Microsoft, builds path to metaverse

By Abimbola Mohammed In a bid to excite and inspire brands to innovate and experiment...

See how Twitter’s new policy plays out before ad boycott, experts warn

By Abimbola Mohammed Against the backdrop of the announcement made by Elon Musk,...

Nigeria, others lead growth projection as global population hit 8billion

By Zion Rufus With India projected to surpass China as the world’s most populous...

How overestimated covid-predictions landed multinationals in revenue crisis

By Zion Rufus Many companies currently grappling with the effects of the post-pandemic...

Tech companies blame economic downturn for layoff spree

By Zion Rufus So far, a growing number of technology companies have executed mass...

Amazon executes mass layoffs with 10,000 job cuts

By Zion Rufus In what could already be described as the worst period for  employees...