News

MARKETING EDGE on TV hosts Mohammed today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Professionals dispel fears as more industries embrace generative AI

By Zion Rufus The rise of generative AI and the level of its technological proficiency...

Global Spend on AI-Centric Systems Forecast to Reach $154 Billion in 2023

By Oghale Mafuru A latest report from the International Data Corporation, IDC,...

Brands should invest in fight against ad fraud – Innocent

By Felicia Nwosu Uchenna Innocent, Head, Ad Operations at HippoAd, has challenged...

Fintech adoption skyrockets as consumers snub banks’ digital platforms

By Oghale Mafuru Coming on the heels of the recent naira redesign and cashless...

Radio ad to grow up to $24.84bn in 2023 – report

By Abimbola Mohammed The global radio advertising market size will grow from $23.22...

FirstBank reinforces commitment to empowering women, dedicates March 

In furtherance of its leading role in promoting the socio-economic inclusion of women...

Toblerone to drop iconic Matterhorn mountain image from packaging

By Abimbola Mohammed The world-famous chocolate Toblerone will no longer use the...

Vitafoam chairman retires

By Felicia Nwosu Bamidele Makanjuola, the Chairman of Vitafoam Nigeria Plc, has...

Marketers debate competing marketing priorities, say overall function is broken

By Zion Rufus Against the backdrop of shifts in attitude toward efficiency vs effectiveness,...