News

OOH advertising poised to overtake print spend – experts

By Joseph Ekeng In a rapidly evolving advertising landscape, experts are predicting...

Apple unveils mix-reality headset

By Abimbola Mohammed    Excitement has built up as Apple unveils its most ambitious...

Global economy faces precarious situation as high interest rates take toll

By Zion Rufus Economies with vulnerabilities like low creditworthiness are highly...

Apple’s VisionPro XR Headset revolutionizes media and spatial computing, sparks reactions

By Zion Rufus Apple's VisionPro XR Headset has made a significant impact on the...

Few big advertisers responsible for skewed agency-client relationship –Nwosu

By Felicia Nwosu Against the back-drop of strengthening agency-client relationship...

Kraft Heinz reports strong Q1 results with 4.6% sales rise

By Felicia Nwosu Kraft Heinz, the processed foods giant, has reported an exceptional...

Martell-Davido partnership extended with ‘Davido XO’ launch

By Kingsley Odii Martell, a popular French cognac brand, has celebrated its renewed...

SEC files 13 charges against Binance

By Zion Rufus The U.S. Securities and Exchange Commission (SEC) has taken legal...

Dentsu appoints Marais as Group Operations Director

By Zion Rufus Dentsu, a leading global advertising and marketing communications...

ARCON refutes unilateral decision claims on AISOP

By Oghale Mafuru  Amid varied reactions over the new advertising law and the Advertising...