Author: Zion Rufus

MARKETING EDGE celebrates Tolulope Adedeji, Amazon with unique selling points

By Zion Rufus —Wishing her a new milestone filled with lots of joy and happiness  Breaking...

2022 so far, its prospects and challenges for brands and agencies

By Zion Rufus 2022, so far, has witnessed a fair share of ups, an unprecedented...

Why storytelling should be a priority for marketers- Experts

By Zion Rufus Storytelling has evolved beyond “just marketing” as it now sits...

Pitcher Festival kicks off 2022 Awards, releases shortlist

The 2022 Pitcher Festival of Creativity has started with the release of the Pitcher...

LIA announces 2022 Ambient and Activation, Print and Poster Jury

This year’s Ambient & Activation, Print, Poster and Billboard jury hails from...

FG tasks advertising sector on $2 billion revenue

By Zion Rufus Minister of Information and Culture, Alhaji Lai Mohammed has challenged...

MARKETING EDGE Publisher tasks admen on global competitiveness

By Felicia Nwosu Star FM101.5, the sister radio station to Muhri television,  Saturday...

Cannes Lions, ANA open CMO Global Growth Council to the industry

Evolved from the Cannes Lions and ANA’s CMO Growth Council, the Global Growth Councils...

Advertisers, brands pledge to tackle systemic pitching behaviour

By Zion Rufus In an effort to focus on making the pitching process more accountable...

Ad fraud, inaccuracy in audience measurement put marketers in fresh dilemma

By Zion Rufus With the advent of the internet, marketers have been provided unprecedented...