Author: Ralph Tathagata

Unilever launches new Dove charitable ad campaign

Unilever deodorant brand Dove is partnering with advertising platform Good-Loop on...

Billbord App set to transform OOH in Nigeria

Bilbord App, an intelligent data warehousing tool that provides real-time representation...

Pernod Ricard appoints veteran marketer Ann Mukherjee as CEO

French beverage giant Pernod Ricard’s North American operations are now under new...

CCA to host 2020 U.S.-Africa Business Summit in Morocco

The Corporate Council on Africa (CCA) will host the next edition of the U.S -Africa...

Nivea appoints Publicis and WPP to handle its advertising

Following a pitch at holding company level, Beiersdorf is believed to have appointed...

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Ad industry needs to get better at pre-testing digital creative, says Google’s global brand lead

One of the biggest shifts in the creative industry has been from a switch from demographics-based...

FG awards StarTimes on completion of digital TV for 1000 Nigerian villages

The Nigerian federal government has awarded StarTimes, the Chinese pay-TV company...

Heineken takes the lead in discarding plastic rings for cardboard

Heineken, the Dutch beer giant is getting rid of the plastic six-pack rings and shrink...

Zenith Bank emerges best digital bank in 2019

Zenith Bank, a foremost financial brand in the country has recorded yet another milestone...