Author: Ralph Tathagata

P&G to acquire Billie, a female body care startup

Consumer goods giant P&G, the owner of brands including Gillette, Olay, Oral-B...

Cannes Lions opens entries for 2020

The 67th Cannes Lions International Festival is now open. The opening date is 16...

PRCAN partners AGF, IGP on enforcement of PR consultancy laws

The Public Relations Consultants Association of Nigeria (PRCAN) have disclosed it...

An accomplished professional is someone who the industry considers a point of reference – Brenda Nwagwu

Mrs. Brenda Nwagwu is the Principal Communications Consultant at QVT Media. An Accountant...

Dangote targets $30billion turnover in two years

Aliko Dangote, president of Dangote Group, has expressed optimism that his company...

Why brands must use emotions, not euphemisms, to build trust

Brands are having to face up to the fact that consumer trust has been broken. But...

Marketing Edge visits orphanage, donates food items

As part of its Corporate Social Responsibility (CSR) activities and ways of giving...

Why experiential and outdoor will dominate in 2020

There are usually sweeping, ambitious and sometimes contradictory forecasts doing...

IMC experts differ on President Buhari’s New Year letter to Nigerians

Media and integrated marketing communications specialists in the country have expressed...

Advertising agency practitioners optimistic for positive growth performance in 2020

Stakeholders across Nigeria’s advertising industry has been speaking on their various...