Author: Ralph Tathagata

MARKETING EDGE showcases Brands and Agencies to watch in 2020

As the New Year, which, interestingly, is also the beginning of a new decade, gathers...

Agency relationship with clients has gone beyond putting up posters; it’s about thought leadership – Akpo

Having led the pace in the Nigerian experiential marketing sector for 23 years, EXP...

NBC appoints Matthieu Seguin as new Managing Director

Nigerian Bottling Company Limited (NBC) has appointed Matthieu Seguin as the company’s...

Google parent Alphabet inches toward $1trillion market valuation

Google parent Alphabet Inc., the holding company that consists of a wide range of...

P&G to acquire Billie, a female body care startup

Consumer goods giant P&G, the owner of brands including Gillette, Olay, Oral-B...

Cannes Lions opens entries for 2020

The 67th Cannes Lions International Festival is now open. The opening date is 16...

PRCAN partners AGF, IGP on enforcement of PR consultancy laws

The Public Relations Consultants Association of Nigeria (PRCAN) have disclosed it...

An accomplished professional is someone who the industry considers a point of reference – Brenda Nwagwu

Mrs. Brenda Nwagwu is the Principal Communications Consultant at QVT Media. An Accountant...

Dangote targets $30billion turnover in two years

Aliko Dangote, president of Dangote Group, has expressed optimism that his company...

Why brands must use emotions, not euphemisms, to build trust

Brands are having to face up to the fact that consumer trust has been broken. But...