Author: Ralph Tathagata

ID Africa announces 8th edition of NECLive, unveils new offerings

ID Africa, owners of theNETng and producers of Nigerian Entertainment Conference...

Global sports sponsorship market to hit $48.4bn, strongest growth in 2020 – Report

The latest Warc Global Advertising Trends report focused on Sport Sponsorship Investment...

Glo: A decade of double win

“Without ambition one starts nothing. Without work one finishes nothing. The prize...

OAAN wades in to settle Abuja signage and outdoor advertising regulatory rift

It appears that the Outdoor Advertising Association of Nigeria (OAAN) may have finally...

MTV Base Behind The Story Season II to feature Tuface on its second episode

The second episode of the MTV Base Behind The Story season II is airing today, Tuesday,...

The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers...

Corporate entities must cultivate positive image for business growth – Rewane

Corporate organisations in the country have been advised on the need to ensure that...

GDM unveils new logo to reflect the new core values, flags off 10th anniversary

GDM, one of the leading experiential marketing agencies in Nigeria has unveiled its...

Airtel Touching Lives empowers more Nigerians with Season 5

To demonstrate that it can place equal weight on societal issues and business issues,...

PR trends of the last decade

1 The social media ‘tsunami’ The start of the last decade in 2010 heralded...