Author: Ralph Tathagata

X3M honours ‘hardworking’ women with Ballerina fountain

X3mideas, a foremost marketing communications agency, has installed a Ballarina fountain...

APCON soft-pedals on social media advertising regulation

There are indications that the Advertising Practitioners Council of Nigeria (APCON)...

Nexcel Marketing partners Veative Labs to boost STEM education

Nexcel Marketing and Communications Limited has partnered with Veative Labs, a global...

APCON distances itself on ascribed publication on Amotekun

The Advertising Practitioners Council of Nigeria (APCON) has emphatically dissociated...

GDM MasterClass: Raising the bar in marketing innovation

Stakeholders from across Nigeria’s marketing and marketing communications industry...

Meet MARKETING EDGE on TV Personality for the Week: Tolulope Adedeji

Tolulope Adedeji has extensive experience in building Brands and businesses. She...

FirstBank supports schools with over 10billion naira loan

Nigeria’s premier and leading financial services provider, First Bank of Nigeria...

Will tech threaten the role of media agencies this year?

Traditionally, the role of media agencies can be explained simply as this: assemble...

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever...

Google hits trillion-dollar market value

Google, a multinational technology company has earned a trillion-dollar market capitalisation...