Author: Ralph Tathagata

P&G ‘Crowns Of Heritage’ initiative helps Black Americans find their roots

Poised to help Black Americans reconnect with their African roots. The global multi-brand...

NBCU expands its addressable ad TV to 45m households

NBC Universal announced it has expanded its potential addressable TV households to...

Agile set to hold 2021 Nigeria Conference

Agile Practitioners Association of Nigeria (APAN), Nigeria’s largest Agile professional...

TikTok user engagement rose almost 400% in January to 128 million

TikTok, despite having a bleak outlook in 2020, witnessed an increased engagement...

Adweek’s Doug Zanger moves to the Martin Agency

Doug Zanger of Adweek is stepping away from journalism to join the agency world as...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

Glo propels Nigeria’s telecoms growth in 2020

According to the latest data published by telecom industry regulator, the Nigeria...

Pepsi Zero Sugar declares end of compromise in new campaign

Pepsi Zero Sugar has launched a marketing campaign that includes more than 70 ads...

EXMAN urges members to take advantage of pension scheme

Experiential Marketers’ Association of Nigeria (EXMAN), whose mission is to protect,...

StarTimes signs agreement with Manchester United to offer MUTV in Africa

StarTimes digital terrestrial and satellite television services, the continent’s...