Author: Ralph Tathagata

BERA to provide Omnicom Media Shops with brand equity metrics, analytics

Omnicom Media Group and BERA (Brand Equity Relationship Assessment), a platform that...

FG plans National Dairy Policy to promote local industry

Poised to promote and develop Nigeria’s dairy industry and consumption, the Federal...

Friesland Campina Wamco partners on integrated dairy sector

FrieslandCampina WAMCO, URUS, Barenbrug and Agrifirm leading brands with international...

NIPR holds confab with members

Poised to bridge the gap within the university system with regards to up- to -date...

PR and Marketing: Birds of a feather?

By Stanley Olisa I have consistently resisted the urge to...

Eat’N’Go expands its footprint to northern Nigeria

…Launches Domino’s Pizza and Cold Stone Creamery in Kano Eat’N’Go Limited,...

Building products based on customer needs: The LG Smart & Dual Inverter story

With the recent increase in the number of people working from home, the demand for...

NIPR National Council announces its Election Guidelines for 2021

In a bid to inform its members on the upcoming national election, which will take...

Sony Pictures partners MTN to launch ‘Sony One’ app

Sony Pictures Television (“SPT”) in strategic partnership with MTN, the leading...

Stakeholders object fine payments by local brands running adverts on CNN

Heads of Advertising Sectoral Groups (HASG), an umbrella body for all professionals...